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BizReport | November 12, 2012

91% of national brands to up local marketing efforts in 2013

A new survey from marketing technology firm Balihoo Inc. reveals over 91% of national brands plan to increase local marketing efforts in 2013, with digital leading the way.... >>

BizReport | Ecommerce July 12, 2012

Print media still key to grocery sales success

Grocery retailers continue to rely on print circulars to promote sales, according to the results of a first-of-its-kind survey from media and marketing services company Valassis.... >>

BizReport | Search Marketing May 28, 2012

UK: Digital marketers continue investment in social, search

The 2012 UK Search Engine Marketing survey, conducted by Econsultancy and Guava, has just been released. If you're wondering how and where digital marketing budgets are being invested in the UK, read on. ... >>

BizReport | Search Marketing April 02, 2012

SEO in UK worth over three-quarters of a billion dollars in 2011

The SEO market in the UK is continuing to grow rapidly, according to research by Econsultancy who estimate the SEO industry in the UK now brings in more than three-quarters of a billion dollars each year. ... >>

BizReport | Advertising February 15, 2012

Yesmail helps marketers keep an eye on competitors

Yesmail Interactive has launched a new tool that enables marketers to track and analyze competitors' digital campaigns across any vertical and across multiple digital channels. ... >>

BizReport | Advertising January 10, 2012

Reports: More ad dollars to digital efforts

New reports, out from Vizu and BrightEdge, indicate 2012 will continue to show an increase in digital advertising efforts. First, from Vizu, experts believe more ad dollars will be used for brand-focused initiatives. Then, from BrightEdge, marketers are looking for... >>

BizReport | Advertising March 09, 2010

2010 landmark year as online ad spending overtakes print

The tide of technological change continues to mould the print landscape. New figures released by research firm Outsell show that, for the first time ever, businesses plan to spend more this year on digital and online advertising and marketing than... >>

BizReport | Trends & Ideas January 06, 2010

NPD Group: Digital downloading starts age 6 and under

Children aged six and under are already downloading content from the Internet but, if you want to get your digital download in to the hands of children, their parents are the key, found a new NPD Group study.... >>

BizReport | Trends & Ideas June 03, 2009

Study: Exhibition industry embraces digital media

A study from The Center for Exhibition Industry Research (CEIR) has found that over half of corporate exhibitors and exhibition management professionals consider digital marketing to be a vital or lead tactic in the execution of live events. ... >>

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