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BizReport | Advertising February 21, 2019

Top 3 tips for brands testing dark marketing

Hyper-customized, targeted marketing strategies are changing the way big brands do business online, and tenets from this strategy could be helpful for all businesses. Here are three tips to help develop a strong "dark marketing" strategy. ... >>

BizReport | Email Marketing May 28, 2018

Expert: How retargeting can save digital campaigns

Ad blocking, ad fraud, viewability metrics. All of these are issues for digital marketers, and it can be hard to know how to approach ad blocking and fraud without infringing on consumer privacy. We chatted with a marketing expert about... >>

BizReport | Internet September 06, 2016

Expert: M&A responsible for new tech launches

Growth and change in the digital space is always fast, but over the past six to eight months, that growth seems to have sped up even more than usual, especially in the marketing tech space. There have been new launches... >>

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