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BizReport | Mobile Marketing October 20, 2017

Study: Phones increasingly important, what that means for marketers

New data out from LivePerson underscores the importance of smartphones for consumers. According to their research nearly two-thirds (65%) of Gen Z and Millennial consumers 'prefer communicating' with friends/family via their phone rather than in person. In addition, most (61.8%)... >>

BizReport | Trends & Ideas March 14, 2017

Business leaders cite digitization as reason to more closely align sales, marketing functions

An increasingly digital landscape is blurring the lines between sales and marketing leading the vast majority if business leaders to conclude that sales and marketing should work together more closely, according to research commissioned by professional training firm, Huthwaite International.... >>

BizReport | Advertising November 01, 2016

Study: Brands missing local link

Brands are missing out on sales because they aren't connecting locally. That's one takeaway from new Netsertive data. According to their new report fewer than 10% of brands are 'aligned with' local merchants. ... >>

BizReport | Internet September 06, 2016

Expert: M&A responsible for new tech launches

Growth and change in the digital space is always fast, but over the past six to eight months, that growth seems to have sped up even more than usual, especially in the marketing tech space. There have been new launches... >>

BizReport | Internet September 22, 2015

Brands: Are you ready to go digital?

Brands are facing a shift in how they work, and it isn't just about where they advertise. There are questions about cloud operations, digital marketing initiatives and even telecommuting. One expert explains how to determine if your brand is reach... >>

BizReport | Internet September 19, 2015

How to help your business go digital

Your business has a website or a Facebook page or an email address. You buy online advertising. You're digital, right? Maybe not. One expert explains how marketers can truly help their businesses 'go digital'. ... >>

BizReport | Advertising August 07, 2015

Mobile key driver of rise in paid search spending

A new report from Kenshoo reveals that the global spend on social advertising grew significantly YoY in the second quarter of 2015, with mobile the key driver. ... >>

BizReport | Trends & Ideas November 11, 2014

Digital budgets to increase as companies strive to connect with consumers

A new study released by global research firm Gartner reveals that digital marketing budgets among large organizations are forecast to rise by 8% in 2015.... >>

BizReport | Ecommerce August 05, 2014

Just 7% of organizations able to deliver effective cross-channel marketing

A new study reveals that the vast majority digital marketing professionals feel their organization is not able to deliver effective cross-channel marketing. ... >>

BizReport | Advertising July 14, 2014

Report: More brands turn to digital to grow business

An increasing number of local, national and international businesses are turning to the digital space to grow their business. According to a new survey of marketing professionals by Extole and GigaOm most marketers are using digital to increase brand awareness,... >>

BizReport | Social Marketing June 22, 2014

U.K. insurers' digital customer experience left wanting

UK insurance firms need to bring themselves in line with a retailing approach to the customer experience by increasing their engagement with customers via digital and social channels, according to studies by KPMG and Eptica.... >>

BizReport | Ecommerce May 09, 2014

Survey reveals scale, scope of shoppers' demand for mobile marketing

Today's digital shoppers are more open to receiving mobile marketing messages and promotions on their devices than ever before, according to new research in the UK from retail and shopper marketing agency, Savvy Marketing. ... >>

BizReport | Ecommerce January 10, 2014

Domino's mobile business achieves new heights

Domino's Pizza in the UK has reported an "outstanding last quarter of like-for-like sales growth" and "robust" growth in their Republic of Ireland stores for the three months to the end of 2013, mainly thanks to growing online and mobile... >>

BizReport | Mobile Marketing December 20, 2013

UK mobile advertising spend tops $1.6 billion in 2013

New figures released by eMarketer predict UK advertisers are set to spend £2.26 billion (US$3.7 billion) on mobile advertising in 2014, double the figure for this year.... >>

BizReport | November 12, 2012

91% of national brands to up local marketing efforts in 2013

A new survey from marketing technology firm Balihoo Inc. reveals over 91% of national brands plan to increase local marketing efforts in 2013, with digital leading the way.... >>

BizReport | Ecommerce July 12, 2012

Print media still key to grocery sales success

Grocery retailers continue to rely on print circulars to promote sales, according to the results of a first-of-its-kind survey from media and marketing services company Valassis.... >>

BizReport | Search Marketing May 28, 2012

UK: Digital marketers continue investment in social, search

The 2012 UK Search Engine Marketing survey, conducted by Econsultancy and Guava, has just been released. If you're wondering how and where digital marketing budgets are being invested in the UK, read on. ... >>

BizReport | Search Marketing April 02, 2012

SEO in UK worth over three-quarters of a billion dollars in 2011

The SEO market in the UK is continuing to grow rapidly, according to research by Econsultancy who estimate the SEO industry in the UK now brings in more than three-quarters of a billion dollars each year. ... >>

BizReport | Advertising February 15, 2012

Yesmail helps marketers keep an eye on competitors

Yesmail Interactive has launched a new tool that enables marketers to track and analyze competitors' digital campaigns across any vertical and across multiple digital channels. ... >>

BizReport | Advertising January 10, 2012

Reports: More ad dollars to digital efforts

New reports, out from Vizu and BrightEdge, indicate 2012 will continue to show an increase in digital advertising efforts. First, from Vizu, experts believe more ad dollars will be used for brand-focused initiatives. Then, from BrightEdge, marketers are looking for... >>

BizReport | Advertising March 09, 2010

2010 landmark year as online ad spending overtakes print

The tide of technological change continues to mould the print landscape. New figures released by research firm Outsell show that, for the first time ever, businesses plan to spend more this year on digital and online advertising and marketing than... >>

BizReport | Trends & Ideas January 06, 2010

NPD Group: Digital downloading starts age 6 and under

Children aged six and under are already downloading content from the Internet but, if you want to get your digital download in to the hands of children, their parents are the key, found a new NPD Group study.... >>

BizReport | Trends & Ideas June 03, 2009

Study: Exhibition industry embraces digital media

A study from The Center for Exhibition Industry Research (CEIR) has found that over half of corporate exhibitors and exhibition management professionals consider digital marketing to be a vital or lead tactic in the execution of live events. ... >>

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