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BizReport | Advertising January 14, 2013
Magazine ad pages continue to fall despite growing audience
On the whole, 2012 was a rough year for magazines. New figures released by the Publishers Information Bureau show total ad pages fell across most major magazine categories with just a few individual titles posting positive results.... >>
BizReport | Advertising October 02, 2012
Belly Band: Traditional print ad gets digital makeover
A popular print advertising format has become the latest to get the digital treatment. Popular Science is wooing advertisers with a new take on the 'belly band', due to appear on the cover of November's edition.... >>
BizReport | Advertising February 07, 2012
Digital magazine readers want more personalized ads
New research from GfK MRI reveals that while magazine readers still enjoy the tactile experience of flicking through a magazine, many also prefer the personalization and click-to-buy features of digital publications.... >>
BizReport | Advertising March 13, 2011
Digital magazines "exploration springboards" for iPad users
There's so much you can do on an iPad - email, gaming, browsing, reading magazines to name a few. Research from publishers Bonnier has found this plethora of activities distracts iPad users to the point where they have trouble focusing... >>
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