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BizReport | Blogs & Content August 21, 2018

Expert: Publishers must evolve strategy to compete

Recent data out from Parks & Associates found a surge in viewing of "alternative" video - video created not for the traditional TV screen but for the digital space. This surge in interest is one reason digital publisher need to... >>

BizReport | Advertising July 18, 2018

How marketers can win with AI

In today's customer-centric world, it's more important than ever to be organized, responsive, and helpful when engaging with customers online. Artificial Intelligence makes this simpler for many businesses, especially in the social space, but AI can also seem unintuitive for some... >>

BizReport | Blogs & Content June 15, 2018

Expert: Why free isn't free and how publishers can educate consumers

Facebook is rumored to be considering a paid subscription for the world's largest social network, a move that would allow social network users to avoid all the ads that clutter newsfeeds. While this move may be celebrated by consumers, it... >>

BizReport | Ecommerce July 14, 2017

Expert: Resistance to paywalls lessening

Digital content has always been a balancing act for publishers, and that is unlikely to ever change. But, some consumer sentiments toward paywalls are changing. One expert explains. ... >>

BizReport | Blogs & Content May 30, 2017

Study: Consumers spending more on media content, streaming

On the global stage, consumers are now spending nearly $2 trillion on media content and technology; that is an 8% increase from 2015 to 2016, according to new data out from PQ Media, whose experts believe 2017 will show at... >>

BizReport | Advertising March 21, 2017

Study: Digital strategy not properly defined

New data out from PointSource indicates the digital strategy of many brands isn't serving it's purpose. Researchers with The Executing Digital Transformation study found more than 40% of industry pros do not feel their digital strategy is defined with good... >>

BizReport | Advertising February 05, 2015

Digital Roundup: Content partners, data and security updates

Today's digital roundup details new platform releases and updates that should give online brands better leverage in the online space as well as a partnership geared to help pharma brands control their product details.... >>

BizReport | Mobile Marketing October 17, 2013

Mobile experience still not comparable to PC, laptop

Around a third of website traffic now comes from a mobile device, and mobile users expect an experience comparable with that on a desktop. However, recent research has found that those expectations are not being met and lack of functionality... >>

BizReport | Research July 24, 2012

Survey: Traditional beats digital for trustworthiness

Digital content and social networks may be the rage, when it comes to trust, consumers are weighing in to say they trust traditional media more than they trust digital media. According to new data from Triton Digital, digital media may... >>

BizReport | Blogs & Content January 25, 2012

How digital content is changing the Interwebz

Digital content - whether in the written word, music or video - is changing the way people interact on the Internet. It's keeping them online longer, on favorite sites longer and has them sharing funny, scary or thought-provoking content. And... >>

BizReport | Advertising October 11, 2011

Mobile content consumption up, new release offers digital ad options

Readership may be changing how they read - online or via tablet vs. actual paper - but that isn't stopping advertisers from pushing ad dollars into the print marketplace. A new release from Issuu, called Adpages, may help those brands... >>

BizReport | Internet October 05, 2011

NPD Group: Children acquiring more entertainment content via digital

New research from market research firm NPD Group shows that the amount spent by children on digital video games has increased over the last two years as their retail spending slows.... >>

BizReport | Advertising August 02, 2011

Affluents more willing to share info to customize online ad experience

Affluent consumers are heavy users of digital and, according to new research from the Interactive Advertising Bureau (IAB), are more willing to share information to allow the customization of ads that accompany free digital content. ... >>

BizReport | Internet April 18, 2011

81% Canadians oppose paying for online news

A survey for the Canadian Media Research Consortium makes interesting reading for news corporations in Canada that might be considering erecting paywalls around their content.... >>

BizReport | Mobile Marketing February 25, 2011

5 Questions with iSIGN's Alex Romanov

2011 is expected to be a game changing year in mobile because of the rapid adoption of smartphones, tablets and other devices which allow consumers to engage with brands, social networks and friends whenever and wherever they are. How can... >>

BizReport | Internet April 12, 2010

Not true that younger generations won't pay for digital content

Contrary to popular belief, not everyone demands content for free. A new whitepaper from Ad Age Insights found that even the most demanding digital content consumers, the teens and young adults, understand there is sometimes a price to pay.... >>

BizReport | Trends & Ideas January 06, 2010

NPD Group: Digital downloading starts age 6 and under

Children aged six and under are already downloading content from the Internet but, if you want to get your digital download in to the hands of children, their parents are the key, found a new NPD Group study.... >>

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