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BizReport | Mobile Marketing July 07, 2017

Mobile marketing spend to break $100bn barrier year

Global mobile marketing spend is forecast to break through the $100bn mark for the first time this year, according to the latest MAGNA report. ... >>

BizReport | Advertising April 12, 2017

IAB UK: Mobile video is fastest-growing ad format

The latest IAB UK/PwC Digital Adspend report is out, and it shows that, in 2016, digital advertising grew at its fastest rate for nine years. ... >>

BizReport | Advertising February 27, 2017

CPG brands spending more on digital ads than traditional

CPG brands are now spending more on digital advertising than on traditional forms, according to a new survey from Cadent Consulting Group. ... >>

BizReport | Advertising May 18, 2016

Optimal: The cost of ad blocking

Analytics firm Optimal forecasts that ad blocking will take almost $4 billion out of the digital ad industry this year as millions of people in the US use ad blocking software. ... >>

BizReport | Advertising September 05, 2014

Top 3 tips to improve digital engagement

A strong presence as part of the message and tone of a digital campaign has always been important for brands; the key is to have that presence without being directly in the consumer's face. Whether the iPhone makes a few... >>

BizReport | Advertising February 12, 2014

Digital ad designers need to up their game

New research brings bad news for advertisers. Those digital ads you're lovingly creating and distributing just aren't getting through to consumers; they're largely being ignored.... >>

BizReport | Advertising August 22, 2013

eMarketer ups U.S. digital ad spending forecasts

Revised forecasts from eMarketer reveal U.S. digital ad spending will top $42 billion this year, driven by increases in mobile ad spending forecast.... >>

BizReport | Advertising June 13, 2012

Microsoft patent proposes serving ads based on body-language

Facebook asks its users, "What's on your mind?". A patent filed by Microsoft could answer that question for you and serve ads matching your mood or body-language. ... >>

BizReport | Advertising May 04, 2012

Social media ad spend overtakes search

A recent survey of advertising agencies by media management firm Strata Marketing reveals that social media advertising has surpassed search and close to overtaking online display advertising. ... >>

BizReport | Advertising October 11, 2011

Mobile content consumption up, new release offers digital ad options

Readership may be changing how they read - online or via tablet vs. actual paper - but that isn't stopping advertisers from pushing ad dollars into the print marketplace. A new release from Issuu, called Adpages, may help those brands... >>

BizReport | Advertising October 29, 2010

Strata: Interest in iAds and location-based advertising low

Advertising agencies are focusing more on digital this year than last, found new research into digital ad spending trends, but some platforms and technologies aren't making it onto the campaign planner.... >>

BizReport | Advertising May 17, 2010

Top Google exec claims half of advertising will be digital

A top Google executive has made the bold claim that 50% of advertising will be digital in the next five years as advertisers move more of their budgets towards online and mobile activity.... >>

BizReport | Advertising April 12, 2010

Survey: Ad execs focused on clicks

When it comes to advertising, especially for print publications, nearly everyone is ready to admit that the system needs an overhaul. But, according to report from the American Press Institute, many advertising executives in the publishing realm are attempting to... >>

BizReport | Advertising December 01, 2009

Internet Marketing 101: How to improve digital campaigns

When it comes to advertising, most marketers are thinking about converting shoppers, not adding value - or entertainment - to the online consumer's experience. Evolution Bureau takes a different approach to online advertising by allowing marketers to create digital campaigns... >>

BizReport | Advertising November 05, 2009

BIA/Kelsey: DOOH revenues to reach $3.7 billion by 2013

Look for more and more advertising capital to be pushed toward Digital Out Of Home (DOOH) networks over the next three years. According to the latest forecast from BIA/Kelsey Group the DOOH spend will reach up to $3.7 billion in... >>

BizReport | Advertising July 31, 2009

Year over year, more marketers turning online

Cross-platform advertising may be all the rage for marketers but it seems that online avenues are beginning to lead the pack. According to research from Harris Interactive and LinkedIn, print advertising continues to decline as Internet and digital (mobile) forms... >>

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