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BizReport | Advertising August 05, 2020

Study finds brands set to increase digital ad spend

As more business is conducted in the online world business owners are watching and pushing more of their ad budgets into the digital space. In fact, according to new data out from Fractl and Buzzstream say they'll increase their digital... >>

BizReport | Advertising December 16, 2019

Targeting key for digital space

It's been 25 years since the first digital ad showed up on computer screens, and now there are even more options for marketers and brands to reach consumers. But what will be next? We ask a digital expert.... >>

BizReport | Advertising archives September 21, 2016

Study: Most find ads annoying

When it comes to ads on social media sites, apps, and even news aggregators, most Americans (85%) say the ads are 'annoying', and about one-third would rather go to the dentist than see them. That's the takeaway from new SOASTA... >>

BizReport | Advertising archives January 21, 2015

Use Quantified Self data to boost CPG digital ad campaign relevance

Consumers that use Quantified Self tools are much more likely to make a purchase after seeing digital ads than non-users, according to new research from artificial intelligence advertising and marketing solutions firm Rocket Fuel.... >>

BizReport | Advertising archives May 21, 2013

Social sharing call-to-action in digital ads drives consumer interaction

Marketers who use social sharing and action prompts within advertising successfully drive interaction with their brand on social platforms, according to the findings of a recent study from Burst Media.... >>

BizReport | Advertising archives February 21, 2013

Twitter announces Ads API

Following on from its release of advertiser-centric mobile user statistics earlier this week, Twitter has now announced that it is opening up its platform to third-party ad management software.... >>

BizReport | Advertising archives July 19, 2012

Mobile and sponsored stories push up Facebook ad rates

Mobile advertising on Facebook has significantly affected the cost per million impressions for ads on the network, according to a Q2 2012 Global Facebook Advertising Report released this week by TBG Digital.... >>

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