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BizReport | Advertising February 15, 2019
'Parent' no longer tops targeting lists
Twenty or even ten years ago, most brands targeting according to lifestyle: parents, non-parents, and sometimes grandparents. But with the development of the internet and more interest-based targeting options, the 'parent' target no longer tops the list of targeting options.... >>
BizReport | Advertising February 06, 2019
Report: Amazon gaining on Google, Facebook for ad spending
As more ad dollars are pushed online, marketers are looking in an interesting place to spend them: Amazon. The digital retailer currently ranks third for ad spending, behind giants Google and Facebook, but one new report indicates that more ad... >>
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