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BizReport | Advertising June 19, 2017

More than decade later, people still don't like ads

A new survey by Nielsen Norman Group has found that little has changed in the past decade with regard to people's views on digital ad formats. People still don't like them. ... >>

BizReport | Advertising May 01, 2017

YouTube, on desktop, is the place for game industry advertisers

While the latest IAB report shows that more than half of all digital ad revenue goes on digital ads, a new report from Strike Social that focuses on gamers warns advertisers in the gaming industry that YouTube, and desktop, are... >>

BizReport | Internet April 04, 2017

End of an era: Android overtakes Windows as most popular OS for Internet net

Google's mobile operating system, Android, has topped Windows to become the most popular operating system for Internet usage. ... >>

BizReport | Advertising March 24, 2017

Coalition for Better Ads releases new guidance to curb consumer annoyance with ads

As the battle between advertisers and ad blockers continues to play out, The Coalition for Better Ads has released new guidance in a bid to curb consumer annoyance with ads. ... >>

BizReport | Advertising December 15, 2016

Mobile more accurate than desktop when targeting narrower audiences

Mobile campaigns are more successful than desktop in terms of accurate targeting of narrow audiences, according to new research from measurement firm Nielsen. ... >>

BizReport | Advertising November 29, 2016

Nielsen: Mobile ad targeting has improved to match desktop

New data from Nielsen reveals that mobile ads are now on a par with desktop ads in terms of on-target percentages. ... >>

BizReport | Ecommerce August 01, 2016

Most consumers start, and finish, their purchase journey on desktop

New research reveals that the device on which a consumer starts their browsing with a view to making a purchase is, for the most part, the device on which they will make that purchase. ... >>

BizReport | Ecommerce July 06, 2016

Desktops not down and out when it comes to ecommerce

While much is made of mobile increasingly being the platform of choice via which to shop, new research from Signal suggests that retailers should not be writing off traditional channels such as desktops and in-store as they turn their attention... >>

BizReport | Advertising March 02, 2016

Millennials more inclined to block ads on desktop

Whether a person had an ad blocker installed on a PC is probably based on age, according to new research, while on mobile there is little difference between generations. ... >>

BizReport | Mobile Marketing April 01, 2015

Mobile-friendly email strategies paying off for marketers

The latest Yesmail Email Marketing Compass benchmark report reveals a significant rise in mobile email conversion rates as marketers' mobile-friendly strategies begin to pay off.... >>

BizReport | Search Marketing November 17, 2014

Research reveals need for marketers to understand mobile search ranking factors

Research comparing mobile search results with those on a desktop highlights the need for marketers to be aware of how their pages rank on mobile by understanding those factors that correlate with higher positions. ... >>

BizReport | Social Marketing April 09, 2014

Consumer social sharing trends: Twitter surge

The latest ShareThis report shows that Twitter is the fastest growing in the world of social sharing. ... >>

BizReport | Mobile Marketing March 13, 2013

Bill payments migrating from desktop to tablet

A new report from Juniper Research reveals the numbers of people using tablets to pay bills online is set to soar come 2017. ... >>

BizReport | Search Marketing February 13, 2013

UK advertisers increased mobile paid-search budgets 94% in 2012

As paid-search clicks on mobile increased in the UK during 2012 so advertisers increased their mobile paid-search budgets, according to Marin Software's Mobile Advertising Around the Globe Report.... >>

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