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BizReport | Advertising archives March 21, 2017

Combining contextual marketing and demographics gives 3D-view of consumer

Move over demographic data, today's marketers favor contextual data and insights to define their campaign strategies, according to new research from ExchangeWire in association with xAd. ... >>

BizReport | Research archives October 10, 2016

Traditional demographics giving brands only half the picture

Brands are only seeing half the story when using traditional demographics, according to new research from Network Research, and should instead delve into research on behavior and attitudes.... >>

BizReport | Social Marketing September 13, 2016

Facebook remains a top social media destination for youngsters

Are younger Internet users abandoning Facebook? How often do adults in the UK use social media? The answers, and more, are contained in a new, publicly released, report from digital agency We Are Flint. ... >>

BizReport | Mobile Marketing January 06, 2016

Google favors intent over demographics for mobile marketing

An article by Google is putting the cat among the pigeons when it comes to debating the relevance of intent versus demographics in mobile marketing. ... >>

BizReport | Social Marketing November 27, 2014

50% of teens bored of Facebook as the social network loses its 'cool' factor

Facebook continues to be the world's largest social network with 1.35 billion active monthly users, but it appears Zuckerberg's baby has reached saturation point as growth slows and other social networks see their popularity soar.... >>

BizReport | Ecommerce archives November 13, 2014

Brands must adapt marketing strategies to address the reality of Empty-Nester women

Female Empty-Nesters are a far more dynamic, up-to-date and tech-savvy generation of consumers than has previously been defined, according to new research from Influence Central and Vibrant Nation. The two organizations surveyed 600+ American women over the age of 45... >>

BizReport | Social Marketing August 27, 2014

Pinterest gives businesses a deeper peek into their Pinners

Registered business users of image-sharing social network Pinterest now have access to analytics allowing them to discover more about the people who engage with them. ... >>

BizReport | Ecommerce archives August 26, 2013

Youngsters believe future of the high street store is as a showroom

A five-year study begun in 2011 to monitor a group of youngsters' attitudes towards and use of technology reveals the inevitable future of the British high street as collection of showrooms. ... >>

BizReport | Social Marketing August 21, 2013

Socialbakers: No ideal day for Facebook Fan engagement

The search for the optimum day for engaging Fans on Facebook continues and, while a study from Socialbakers throws up some interesting data, the firm concedes there is no ideal day for posting.... >>

BizReport | Trends & Ideas archives August 20, 2013

Blackbaud: Boomers donate almost half of all charitable dollars

It's time for nonprofits to rethink donor strategies. Baby Boomers are emerging as the most generous, dominant force in charitable giving, according to a new study from Blackbaud, a software and services supplier to nonprofits, and multi-channel giving the new... >>

BizReport | Social Marketing August 15, 2013

Social trumps search for online content discovery

When searching for content online, social networks trump search engines among younger Internet users, according to a new study from media platform Blinkx. ... >>

BizReport | Social Marketing August 07, 2013

Pew: Number of social media users age 65+ triples

In its first incarnation, Facebook was a realm inhabited by youngsters - college students to be more precise. But, since flinging open the doors to all who cared to enter, the social network and, indeed, many other social media sites,... >>

BizReport | Advertising archives July 11, 2013

Marketers - watch your language when addressing Baby Boomers

Marketers - watch your language. Don't call Baby Boomers 'elderly', and don't assume they're going to end up in a 'nursing home'. To do so could undermine your overall marketing messages, according to a new survey from SeniorMarketing.com.... >>

BizReport | Mobile Marketing June 18, 2013

Mobile offers, coupons big draw for Dads

As coupon-clipping moves into the mobile arena, dads are overtaking mothers when it comes to taking advantage of deals delivered to their mobile devices, according to a new poll from Placecast conducted by Harris Interactive.... >>

BizReport | Internet May 21, 2013

European silver surfers' media consumption moving online

A new survey from trade body IAB Europe reveals that there is a demographic that is spending a lot more time online today than they were several years ago - silver surfers. ... >>

BizReport | November 13, 2012

Generation C most receptive to mobile advertising

Generation C is proving to be the most receptive demographic to mobile advertising, according to a new study released by RadiumOne. ... >>

BizReport | Mobile Marketing October 12, 2012

72% of U.S. teens that own a tablet own an iPad

Apple's slick design and high-end technology isn't just for the well-heeled and professionals. More U.S. teens are favoring iPhones and iPads, according to new research released this week by Piper Jaffray.... >>

BizReport | Social Marketing September 03, 2012

Updated integrity system detects and deletes fake Facebook Likes

Facebook has updated its integrity system to automatically detect and delete 'fake' Likes, benefiting both the brands that use the site and the social network's users.... >>

BizReport | Advertising archives August 24, 2012

Google notifies Ad Planner users of significant changes

Google Ad Planner customers have been forewarned of significant changes to the tool that will begin on September 5, 2012. One major revision is that users will no longer be able to research domains or ad placements that are not... >>

BizReport | Mobile Marketing July 24, 2012

Android users are common cheapskates, reveals Chinese research

Does the type of mobile device you use indicate how elegant and romantic your lifestyle is? Apparently so... at least, in China. ... >>

BizReport | Social Marketing June 22, 2012

Students display overriding dislike for marketing on Facebook

University students in the UK aren't interested in mixing business with pleasure on Facebook. As youth marketing firm, The Beans Group, has found, youngsters use the social network for entertainment and chatting with friends, and not a place to engage... >>

BizReport | Internet June 11, 2012

Pew: Over half of U.S. pensioners online

Many people that turn 65 and end their working lives can feel isolated. However, today's retirees are more connected than ever before, according to new data from Pew Internet and American Life Project.... >>

BizReport | Internet April 17, 2012

Pew: One in five Americans aren't online

Everyone in the U.S. is online, aren't they? Not according to a new study from the Pew Internet & American Life Project that shows one in five Americans do not use the Internet. ... >>

BizReport | Mobile Marketing March 05, 2012

Pew: Over half U.S. mobile users own smartphones

New research by the American Life and Pew Internet Project shows that smartphone owners now outnumber their feature phone counterparts.... >>

BizReport | Social Marketing January 26, 2012

Pinterest: What is it and who is using it?

Who would have thought that selecting images from the Internet and pinning them on boards for all to see and share would become so popular? But it has, thanks to the image-based social network called Pinterest. But who uses it?... >>

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