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BizReport | Research January 15, 2010

Minorities like Internet, don't visit regularly

When it comes to the Internet the majority of working adults and students would say it is indispensible. We use it for work, play, communication, shopping. The list goes on. When it comes to the Hispanic and African-American demographics, most... >>

BizReport | Research January 15, 2010

Marketers must ready for a new kind of consumer

A new kind of consumer is coming to America and marketers need to ready for him. Over the next twenty to thirty years marketers are going to have to completely change their philosophy or risk alienating or simply missing many... >>

BizReport | Research December 21, 2009

Seniors becoming more active online

When it comes to the most active online populations, most advertisers believe those in the middle - between the ages of 30 and 45 are the most active. In many senses they are but one of the fastest growing online... >>

BizReport | Social Marketing December 17, 2009

New Facebook data illustrates the socnet's ethnic diversity

The data team at Facebook has released some interesting stats on the racial make-up of the social network's audience which show the user-base has become increasingly diverse since its early days.... >>

BizReport | Research November 25, 2009

Entertainment, celebrity push teens' need to know

Marketers across the Internet are searching for new ways to engage and convert teens and young twenty-somethings, but their efforts could be made simpler by listening. Listening to what teens and 20s have to say - through social postings or... >>

BizReport | Advertising November 04, 2009

How to butter up "the sandwich generation"

There's a growing section of society in the U.S. today that marketers should be aware of. They are multi-generational caregivers who care for their elderly parents while bringing up their own young family. Because of their situation, "stuck in the... >>

BizReport | Social Marketing September 25, 2009

Ad-ology: Social media used by all demographics

Social media is influencing all kinds of consumer decisions - which hotel to stay in, which restaurant to eat in and even what shoes to wear. And now it's seeping into life's more mundane moments.... >>

BizReport | Trends & Ideas June 03, 2009

ESA releases gaming demographic facts and figures

The popularity of computer and video games is rising and new reports show that not only are the numbers of gamers swelling, but their demographic diversity is broadening, too.... >>

BizReport | Social Marketing April 14, 2009

comScore: Twitter not teeming with teens

First Facebook goes gray, and now Twitter is tweeting through its dentures. New figures from comScore suggest that the micro-blogging platform may be a lot more mature than it looks, and sometimes sounds.... >>

BizReport | Social Marketing February 09, 2009

Is Facebook going gray?

Barbie's not the only 50 year old woman to join in the fun on Facebook. Along with the iconic doll, many older women are logging on to the social networking phenomenon. ... >>

BizReport | Research November 20, 2008

Harris Poll: The Internet revolution continues

Over 80% of the U.S. population is online, and cyberspace is no longer purely the domain of the young and tech-savvy, according to recent Harris Interactive research.... >>

BizReport | Research November 11, 2008

Survey: LinkedIn members loaded, savvy networkers

Marketers looking to target professionals know how attractive users of the social network LinkedIn are but, until now, no demographic or psychographic data was available. ... >>

BizReport | Social Marketing October 13, 2008

MySpace launches MyAds

MySpace, the most popular of the social networking sites with over 122 million registered members, has launched a tool that will allow small businesses to target ads to preferred demographics and profiles. ... >>

BizReport | Research September 03, 2008

Why the Boomer market is more important than ever

Gen X and Y and the Millenials may seem like the sexiest consumers for online marketers to target but according to a new report, they are not. Researchers have found that Boomers (those aged 40 - 59) are actually spending... >>

BizReport | Research August 05, 2008

Gartner: Marketers must acknowledge Gen V

Marketers have another demographic to monitor and target thanks to the Internet. The new group defies all other traditional demographics with a unique blending of attitudes, interests and general behavior. ... >>

BizReport | Research July 13, 2008

Black American survey: U.S. digital divide decreasing

After non-Hispanic whites, African-Americans are the second-largest minority market in the U.S. A new survey recording the habits and opinions of thousands of African-Americans across a wide age-range has some interesting Internet usage and media consumption content.... >>

BizReport | Research June 20, 2008

Mobile Internet with grow to encompass all

At first, social networking was the domain of the college crowds, but it has quickly grown to encompass all demographics. The same will happen with the mobile Internet according to mobile browser firm Opera, but for now it’s the domain... >>

BizReport | Research May 09, 2008

Quantcast: Demographic search tool beta launch

Media planners looking for websites that match their demographic requirements have another tool at their disposal, thanks to Quantcast’s newly launched free demographic search service.... >>

BizReport | Research August 15, 2007

Is the gamer demographic a good target?

A new report from BIGresearch profiles the gamer demographic, with a few interesting facts that may make the gaming demo a good fit for online marketers. Primarily, that gamers (aged 14+) are more in tune to media - movies, television,... >>

BizReport | Trends & Ideas July 26, 2007

Across the globe, kids want technology

It doesn't matter where they are from, the world's youth love technology. According to a new study from MTV and Microsoft, kids see mobile phones, iPods and handheld devices as status symbols and use them often. However, these kids aren't... >>

BizReport | Research June 01, 2007

Advertisers should target adult singles

According to the 2006 census, there are more than 89 million singles acting as the heads of households for just over 50% of US families. These singles are social, love media and marketers should take note.... >>

BizReport | Research May 04, 2007

New audio and video streaming demographic identified

A new study by Knowledge Networks/SRI profiled users of online audio and video streaming, and came up with a new demographic for online marketers.... >>

BizReport | Research March 23, 2007

Player-per-copy metric required for in-game advertising

The videogame industry, today’s fastest growing entertainment business, has a desirable demographic that is notoriously hard to reach, and offers advertisers unique opportunities for exposure. But what might be needed to boost marketing spend on this channel?... >>

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