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BizReport | Advertising archives December 22, 2016

Study: Gen Zers impatient, want human contact

New data out from Marchex may help marketers better interact - and engage - with Gen Z. Just who are Gen Zers? They are the generation coming up behind Millennials, and are expected to pack quite the spending punch. ... >>

BizReport | Social Marketing May 30, 2014

Six surprising myths about social sharing

If you think Millennials and younger generations engage and share brand content the most, and that most content sharing is done via social networks, new data from RadiumOne might surprise you.... >>

BizReport | Ecommerce archives May 26, 2014

Survey reveals age is no barrier to confident Internet use

If you believe older generations struggle with technology you could be falling for an outdated stereotype. New research among those age 50 and over reveals that they are just as confident with technology and Internet use as those in their... >>

BizReport | Social Marketing March 20, 2014

'Connectedness' of Resilients key to their optimism in face of austerity

The latest Austerity Index from JWT reveals that the demographic that has most suffered from austerity measures is the one most likely to be optimistic in light of their social media use and 'connectedness'.... >>

BizReport | Research archives October 24, 2013

Survey: More workers moving in with parents, underemployed

This will not come as a shock: Baby Boomers are making more than either Gen Xers or Gen Y. It stands to reason as Boomers have been in the job market longer. What is interesting, in a new report out... >>

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