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BizReport | Research October 16, 2009

Do you know the difference between young Canadians and Americans?

Demographic targeting, especially for targeting younger consumers, is one of the hottest trends in online advertising. But, did you know that all young adults are not the same? Young Americans feel differently about culture, the environment and even online behaviors... >>

BizReport | Advertising May 12, 2009

Report: Moms feel ignored by marketers

Mother's Day may have just passed and mom's may be basking in the glow of flowers, scented candles and silly cards, but many are also thinking about upcoming tasks: making dinner, dressing for school, laundry and trips to the grocery... >>

BizReport | Search Marketing February 25, 2009

Yahoo launches suite of ad targeting tools

Yahoo has announced the launch of a suite of ad targeting tools that take account of consumers' previous search activities to deliver more relevant display ads. ... >>

BizReport | Research February 12, 2009

Report: Gen Xers most likely to shop, research online

Many marketers may think the younger the consumers the more likely they are to buy online, but a new report from the Pew Internet and American Life Project disputes that thinking. According to the report Generation X - those between... >>

BizReport | Trends & Ideas May 08, 2008

Platform to target Hispanics through content, ads

A new solution from Directory M could make it simpler for local advertisers to appeal to the growing Hispanic marketplace in the US. Through the platform, content publishers and advertisers can target the Hispanic population in a format different from... >>

BizReport | Research April 03, 2008

Study: Teens more likely to be swayed by friends

Forget about appealing to a teens insecurity or vanity. According to a new Teen Topix report from OTX Research, teens are less likely to be influenced by vanity or insecurity and more likely to be influenced by friends and family.... >>

BizReport | Advertising March 27, 2008

Improved ad targeting for AdWords advertisers

Advertisers can now target ads demographically with a new bidding feature, announces Google AdWords.... >>

BizReport | Research March 04, 2008

How To Target The Successful Businesswoman

More women sign on to launch their own businesses each year, and though their businesses are just like male-owned businesses, attracting successful businesswomen is not the same as targeting successful businessmen. A recent report from the Center for Women's Business... >>

BizReport | Trends & Ideas November 13, 2007

Hispanic ad network launched

In the US, the Hispanic population is one of the fastest growing online populations. A new ad network could help marketers reach this wanted demographic. Hola Networks is an online display advertising network.... >>

BizReport | Research October 19, 2007

Should advertisers target online sports viewers?

To get the best ROI, advertisers must first know to whom their product or service will appeal. Studying the demographics of websites is a good way to begin getting this type of information but studying the overall demographic of a... >>

BizReport | Research August 21, 2007

Survey: Women are drawn to similar products throughout their lives

Targeting women may be simpler than originally thought. According to a new survey from AMP Agency women don't change their shopping habit or what they are searching for as they move to different stages in their lives.... >>

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