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BizReport | Ecommerce archives January 11, 2017

Report IDs habits of Boomer shoppers

Most retailers are shifting focus to Millennials, but although the Millennial generation is vast, not all Millennials have pockets as deep as Boomers. One new report identifies Boomer shopping habits that can help retailers connect. ... >>

BizReport | Advertising archives October 14, 2016

Yahoo data IDs how Hispanic consumers prefer to communicate

Recent Yahoo data about the Hispanic consumer base in the US could be helpful to brands trying to engage; among the more interesting findings is that more than half 'actively look' for content that is tailored to their heritage. ... >>

BizReport | Advertising archives June 24, 2015

Manta: SMBs missing Millennials

About half of the current workforce is made up of Millennials; the demographic is a growing percentage of discretionary spending as well, but many SMBs report they aren't focused on engaging this potentially lucrative demographic, according to new data from... >>

BizReport | Advertising archives September 27, 2013

Top 3 tips for building a better relationship with Millennials

According to recent data from Shoutlet and Social Chorus, the bulk of Millennials 'never click' on Facebook's Sponsored Stories; similar results are found with other ad types. Rather than clicking on traditional ads, this demographic is more apt to seek... >>

BizReport | Mobile Marketing March 21, 2013

Reports note which consumers, devices to target in mobile space

The mobile space may be growing at a rapid clip, but because the devices are so personal to the people using them, advertisers must be careful not only with where they advertise in mobile but how they approach consumers in... >>

BizReport | Advertising archives December 10, 2012

Study: Platform engages consumers at the tank

While a growing number of consumers are moving online to stay current with news or shop, those consumers aren't necessarily engaging with ads while in the online space. This demo is also largely unreachable through television or other 'traditional' methods.... >>

BizReport | Mobile Marketing April 12, 2012

Brands: Apple, Hispanics may improve mobile performance

Apple and Google may be fighting to get the most mobile devices to consumers, but new data from Velti indicates that Apple is back on top. Collectively, Apple's iPhone, iPod Touch and iPad devices are leading in several mobile categories.... >>

BizReport | Research archives March 14, 2011

Study: Boomerang demo won't wait

When it comes to purchasing, most consumers admit they don't like to wait. But with one age demographic, not wanting to wait takes on a whole new flavor. According to a recent Luminosity Marketing report, 'Boomerangers', sometimes called Gen Yers,... >>

BizReport | Mobile Marketing March 07, 2011

Hola Networks taps Adsmedia for mobile option

The mobile race is heating up, leaving many publishers and advertisers looking for demographic-specific options in advertising and publishing. A partnership between Hola Networks and Adsmedia may help publishers and advertisers better reach the Hispanic marketplace.... >>

BizReport | Ecommerce archives November 02, 2010

Study: Demographics spell difference in shopping actions

Men are from Mars, Women are from Venus. The book became a line and is not part of pop culture. But it also rings true. Men and women do think and act differently in many areas. And, according to a... >>

BizReport | Social Marketing November 01, 2010

Study: For social, brands may want Gen X

Give another high-five to Generation X. According to a recent Citrix online study, Gen X-ers are more likely to be found social networking at work than their younger Gen Y counterparts. While many experts have pushed the theory that younger,... >>

BizReport | Research archives October 20, 2010

Study: Younger buyers not concerned with price

Although it flies in the face of logic, a new study indicates that price is so not an option for younger consumers. In fact, product image and intrinsic value are more important to younger buyers according to a new report... >>

BizReport | Research archives September 13, 2010

EASI releases demographic solution for brands, researchers

Finding the right demographics in the right towns or regions at the right time can be very difficult. With most countries only preparing census data every 10 years, it can be especially difficult to find the right people in each... >>

BizReport | Research archives August 25, 2010

Giant Realm: Young males most positive, economically speaking

When it comes to young females, advertisers want them. Young women shop for groceries, buy gifts often and are most likely to be in charge of 'household' expenses. But a new report indicates that advertisers may want to switch their... >>

BizReport | Social Marketing July 29, 2010

Socnets pulling in more women than men

When it comes to social networks women are once more proving they are just more social. According to new research from comScore women are more active in the social space than men. Researchers found that social networks, on a global... >>

BizReport | Research archives July 21, 2010

Nielsen: Marketers not making most of Boomer demo

George Clooney aside, Baby Boomers may not be as sexy as Gen-X or Millenials, but marketers still need them. Why? Because the Boomer generation is now the largest in the US, they hold a vast amount of wealth and they're... >>

BizReport | Social Marketing June 29, 2010

Study: Moms are 'influenced' or 'influencers', which you should target

When it comes to Mom Marketing there are two distinct camps, one which may hold more promise for brands in the online space. The two categories are the Influencers and the Influenced and - kudos to you for guessing -... >>

BizReport | Advertising archives June 01, 2010

New platform connects marketers with affluent demographic

There is a fairly new demographic in the US and UK that many marketers are missing out on. Hispanic? No. African? No. Russian? Not so much. The South Asian demographic is huge in many ways, both in size and in... >>

BizReport | Blogs & Content archives May 26, 2010

Metacafe's Movies launch offers access to young demos

Young people love movies. Whether summer blockbusters or small indie flicks, go to your local movie theatre on a Friday or Saturday night and you'll see throngs of teens and 20-somethings looking for a good movie. Which makes the Metacafe... >>

BizReport | Research archives May 17, 2010

Is your campaign ready for differences in the US Hispanic sector?

Chances are it isn't. Why? Because many marketers and brands seem to be under the assumption that all Hispanics in the United States should be targeted or messaged in the same way. Which is just silly considering the breadth and... >>

BizReport | Research archives October 16, 2009

Do you know the difference between young Canadians and Americans?

Demographic targeting, especially for targeting younger consumers, is one of the hottest trends in online advertising. But, did you know that all young adults are not the same? Young Americans feel differently about culture, the environment and even online behaviors... >>

BizReport | Advertising archives May 12, 2009

Report: Moms feel ignored by marketers

Mother's Day may have just passed and mom's may be basking in the glow of flowers, scented candles and silly cards, but many are also thinking about upcoming tasks: making dinner, dressing for school, laundry and trips to the grocery... >>

BizReport | Search Marketing February 25, 2009

Yahoo launches suite of ad targeting tools

Yahoo has announced the launch of a suite of ad targeting tools that take account of consumers' previous search activities to deliver more relevant display ads. ... >>

BizReport | Research archives February 12, 2009

Report: Gen Xers most likely to shop, research online

Many marketers may think the younger the consumers the more likely they are to buy online, but a new report from the Pew Internet and American Life Project disputes that thinking. According to the report Generation X - those between... >>

BizReport | Trends & Ideas archives May 08, 2008

Platform to target Hispanics through content, ads

A new solution from Directory M could make it simpler for local advertisers to appeal to the growing Hispanic marketplace in the US. Through the platform, content publishers and advertisers can target the Hispanic population in a format different from... >>

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