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BizReport | Blogs & Content archives November 07, 2014

Expert: Demographics are evolving, so should brands

Recently Nielsen released a report underlining the fact that Boomers are watching more digital video content than any other demographic. This flies in the face of other studies and experts who insisted Millennials were watching more online video. One expert... >>

BizReport | Research archives October 14, 2014

Study: Millennial moms interested in health, beauty, comfort

Turns out Millennial moms may be less like their non-kid counterparts and more like both Gen-X and Baby Boomer counterparts than we thought. New data out from Exponential Insights sheds like on just what Millennial moms want.... >>

BizReport | Research archives September 30, 2010

Top 3 tips for engaging female emotions

Women may make the bulk of household purchases, women may be playing games and watching video clips and women may do a lot of shopping online, but marketers are still having trouble finding and converting women from browsers to buyers... >>

BizReport | Research archives September 13, 2010

EASI releases demographic solution for brands, researchers

Finding the right demographics in the right towns or regions at the right time can be very difficult. With most countries only preparing census data every 10 years, it can be especially difficult to find the right people in each... >>

BizReport | Research archives July 07, 2009

Nielsen: Kids spending more time online

If you're wondering where your kids are, here's one location: the Internet. According to new research from Nielsen Online, kids have increased the time they spend online by more than 60% in the past five years. This makes kids the... >>

BizReport | Research archives April 17, 2009

comScore: US Hispanic online population reaches milestone

February 2009 marked a first for the online marketplace. For the first time the US Hispanic online population reached 20.3 million unique users; that is 11% of the total US online population. The Hispanic audience segment is now growing faster... >>

BizReport | Research archives February 16, 2009

Study: African America women believe they are misunderstood

Online marketers take note: you're not reaching African American women and, in fact, many believe you don't understand them. According to a recent report from Lattimer Communications more than 85% of African America women surveyed said that advertisers need to... >>

BizReport | Research archives February 10, 2009

How to better engage the boomer marketplace

Vitamins, joint pain relief and affordable insurance. These are the domains of marketers targeting the baby boomer generation. But are they the only domains? Not hardly. Baby boomers aren't just thinking about their health and well-being they are purchasing toys... >>

BizReport | Research archives February 09, 2009

Report: English preferred by US Hispanic consumers

Forget the old idea of adjusting the language of ads targeted to US Hispanic consumers. According to a recent report by Ipsos U.S. Hispanic Omnibus, this demographic is switching between the English and Spanish languages easily and actually prefers (56%)... >>

BizReport | Research archives June 29, 2007

Boomer generation is a key online demographic

Marketers may have the wrong idea about the boomer generation. According to new research from Focalyst, only about 9% are truly affluent, however, marketers can still make an impact by correctly targeting these members of society. ... >>

BizReport | Advertising archives June 19, 2007

Men say TV is the big influencer

Marketers trying to reach a predominantly male audience should stick with television advertising. That is the indication from a recent study from Maxim Magazine and Hall & Partners researchers. The study, which surveyed the magazines male readers, found that men... >>

BizReport | Research archives June 01, 2007

Advertisers should target adult singles

According to the 2006 census, there are more than 89 million singles acting as the heads of households for just over 50% of US families. These singles are social, love media and marketers should take note.... >>

BizReport | Trends & Ideas archives May 17, 2007

Podcasting a hit with young, male audiences

The early adopters of podcasting are a demographic that most marketers will want to latch onto. According to a recent comScore study young males are nearly twice as likely to download a podcast as young females.... >>

BizReport | Research archives May 15, 2007

Why marketers should target road warriors

There is a new reason to target traveling salesmen or those with long commutes to work. According to a recent study, the more time people spend in cars the more likely they are to want tech gadgets and spend time... >>

BizReport | Email Marketing May 14, 2007

Gmail users are younger, richer than Yahoo

There may not be a lot of them, but according to research from Hitwise, the users of Google's Gmail platform are younger and richer than users of Yahoo's free email platform. This is a fact that email marketers should take... >>

BizReport | Research archives May 10, 2007

Why marketers need the newspaper demographic

Online marketers looking for a new demographic don't need to travel far and wide. They simply need to visit - and advertise with - a newspaper website. Why? Because newspaper readers are more likely to shop, research and interact online.... >>

BizReport | Research archives April 13, 2007

Blogs, social networks used by the wealthy

Marketers wanting to make inroads to wealthy clientele should target blogs and social networks. That, according to a new study which indicates that the wealthy in America are interacting on social networking sites and reading blogs more than the general... >>

BizReport | Research archives March 27, 2007

How-to advice for targeting online consumers

Knowing how to correctly target an ad can be the difference in a successful online campaign and money thrown down the drain. Now, there is a tool marketers can use to better target the right user before the campaign begins.... >>

BizReport | Social Marketing March 09, 2007

Boomers show advertisers life after 50

Just seven months after launching their portal catering to the tastes of the baby boomer generation, has proven itself as a viable online platform. ... >>

BizReport | Research archives November 30, 2006

Working Moms Develop Internet Habit

Working mothers are tossing time with television and newspapers in favor of radio and the Internet, according to new research from The Media Audit. ... >>