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BizReport | Advertising archives March 08, 2017
Top model agency responds to baby boomer spending power
The growing buying power, and lust for life, of the post-war baby boomer generation has led to one of Europe's leading model agencies to launch a new division - RETRO. ... >>
BizReport | Advertising archives February 24, 2017
Report: Finances key to engaging Boomers
While age is an important factor in any kind of advertising targeting, new data out from Epsilon indicates that finances may be the key to engaging Baby Boomers, especially online. Researchers found that Boomers who are financially secure are more... >>
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