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When it comes to younger consumers, the Internet is still the 'in' thing. According to a recent report from Harris Interactive 75% of youths 8-24 years of age are social networking online, with 68% are on socnets at least daily.... >>
When it comes to Internet use, it appears the more money a household has the more apt they are to use and engage. A recent report from Pew Research Center shows that 90% of households with income levels over $75,000/year... >>
Women may make the bulk of household purchases, women may be playing games and watching video clips and women may do a lot of shopping online, but marketers are still having trouble finding and converting women from browsers to buyers... >>
Finding the right demographics in the right towns or regions at the right time can be very difficult. With most countries only preparing census data every 10 years, it can be especially difficult to find the right people in each... >>
When it comes to targeting women, children may be the deciding factor. According to new study from Ipsos OTX, affluent women who have children act and react differently to nearly everything. According to researchers, women with children have different priorities,... >>
When it comes to young females, advertisers want them. Young women shop for groceries, buy gifts often and are most likely to be in charge of 'household' expenses. But a new report indicates that advertisers may want to switch their... >>
There are five population segments that tech marketers need to engage, and all are in the same overall demographic: the African-America demo. According to the recent BET study "African Americans Revealed" nearly one-third of discretionary spending by African-Americans is spent... >>
When it comes to the Internet the majority of working adults and students would say it is indispensible. We use it for work, play, communication, shopping. The list goes on. When it comes to the Hispanic and African-American demographics, most... >>
In the US when it comes to sheer size, the young Hispanic population is the largest demographic out there. According to new information from the Pew Research Center Millenial Hispanics, those between ages 16 and 25, are the largest demographic... >>
When it comes to engaging UK consumers, one of the best bets may be through social networks. According to new research from metrics firm comScore more than one-quarter (25.5%) of online ad impressions were made through social networks. More than... >>
There is a new place for young females to hang out, and they are flocking there like bees to honey. This week the Suddenly Darling website officially launched as a place for teenage girls and young women to congregate, chat... >>
Renters. They're typically young, on their own for the first time and earning very little money. So marketers should avoid them, right? Wrong. A new whitepaper from Rent.com, the number one internet listing service for rental properties indicates that the... >>
When it comes to technology, women are more likely to be enamored of Apple than Microsoft according to a recent report from Solutions Research Group. Why does this matter? Because knowing which brands different demographics favor does spell the difference... >>
February 2009 marked a first for the online marketplace. For the first time the US Hispanic online population reached 20.3 million unique users; that is 11% of the total US online population. The Hispanic audience segment is now growing faster... >>
Online marketers take note: you're not reaching African American women and, in fact, many believe you don't understand them. According to a recent report from Lattimer Communications more than 85% of African America women surveyed said that advertisers need to... >>
Many marketers may think the younger the consumers the more likely they are to buy online, but a new report from the Pew Internet and American Life Project disputes that thinking. According to the report Generation X - those between... >>
- App Store hits 50 billion milestone, Google Play not far behind
- IBM: Mother's Day shopping goes mobile
- Service industry occupations not safe from technology
- How webrooming is taking over ecommerce
- Report: Strong digital presence key to success
- Report: SMBs falling behind in tech
- Mobile the boost loyalty programs need
- British Land: UK retail stores must adapt or die
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