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BizReport | October 24, 2012
Few UK B2B firms use social for lead or demand generation
B2B companies are focusing social media activities around brand awareness, finds a new survey from Eloqua, while lead generation and demand generation strategies take a back seat. ... >>
BizReport | Research June 27, 2012
Survey: 80% feel demand-gen campaigns falling short
Demand generation efforts are struggling according to a new survey from Corporate Visions. After surveying more than 400 sales people and executives, researchers found a startling 80% believe their demand-gen campaigns are not helping them meet sales or marketing goals.... >>
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