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BizReport | Email Marketing August 12, 2009

Email marketing: 5 holiday campaign tasks you should be doing now

Long summer evenings and BBQs may not exactly put you in mind of sleigh bells and snow, but as any email marketer knows, now is the time to be planning your holiday email campaign.... >>

BizReport | Email Marketing July 27, 2009

Return Path: Marketers 'in the dark' re email deliverability

Email marketing is often lauded for its deliverability and impressive ROI, but a new report from email marketing specialists Return Path has found that many marketers aren't being provided with accurate metrics. ... >>

BizReport | Email Marketing December 18, 2008

DMA launches email Reputation Registry

The Direct Marketing Association and Return Path have partnered to launch the DMA Reputation Registry which will enable members to find out if their mailing IPs are authenticated. ... >>

BizReport | Email Marketing December 17, 2008

Cisco: Majority of email is spam

Spam accounts for nearly 200 billion messages each day, approximately 90% of global email, according to the recently released 2008 edition of the Cisco annual security report. ... >>

BizReport | Email Marketing September 02, 2008

eROI: Email marketers are slacking

Email marketers know what they should be doing to maintain best practice and increase deliverability, opens, clicks and conversions, but few are actually doing it, according to the most recent of eROI’s quarterly email marketing studies. ... >>

BizReport | Email Marketing November 18, 2007

Email marketers using wrong metrics?

Recent research has found that marketers are putting more emphasis on measuring click-through rates and deliverability as a measure of their email marketing’s success than looking at indicators of financial return. ... >>

BizReport | Email Marketing October 11, 2007

Three words your email subject lines should not contain

Several words such as free, sex and “dear friend” are already widely known to be avoided if you are to stand a chance of your email being opened. New analysis from MailChimp has identified three more to steer clear of.... >>

BizReport | Email Marketing October 11, 2007

AOL inbox ranked hardest for marketers to penetrate

The best and the worst email services have been revealed in a new study by an online community for e-mail marketers, Dot Email.... >>