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BizReport | Advertising January 10, 2020

For Americans risks outweigh benefits of data collection

Americans feel they're followed too much in the online space, and it makes them feel unsafe. That is a key takeaway from recent Pew Research data in which 81% of Americans said the risks of data collection 'outweigh' the rewards.... >>

BizReport | Advertising archives October 23, 2019

Expert: Why targeting isn't always working for brands

Using data to better target advertising to the right consumer is a typical occurrence for most brands and marketers. Yet, many still don't see a return on investment for their efforts. So, is the data wrong? Or is it the... >>

BizReport | Advertising archives December 26, 2018

4 ways data will improve for 2019 marketers

Data continues to be a key ingredient to any marketing campaign. Even with the implementation of GDPR across Europe and its impact on North American brands, data continues to be a strong part of marketers' strategy. Here are four ways... >>

BizReport | April 06, 2017

Data reveals significant global rise in demand for audience data

Based on its view of the global market, Eyeota's second Annual Index Report found a 66% overall increase in the use of audience data for digital ad campaigns. ... >>

BizReport | Trends & Ideas archives October 27, 2016

Costumes are big business again this Halloween

Halloween is nearly upon us and a new infographic reveals some frightening large figures surrounding the spooky day.... >>

BizReport | Advertising archives September 23, 2016

Top 3 tips to create a strong 2nd party data strategy

The keys to successful data use is analysis, and according to one expert, that analysis is especially key for the successful use of second party data. Here are 3 tips to create a strong second party data strategy. ... >>

BizReport | Advertising archives August 05, 2016

Creatives not being given data needed to inform personalized, relevant ad campaigns

New research from digital agency Turn reveals the frustrating gap in the flow of data between brands and their creative and media teams. ... >>

BizReport | Advertising archives May 27, 2016

Studies highlight importance of location, relevance

Data has been shown to dramatically increase the reach and engagement levels of branded advertising. And, according to two new studies, marketers are getting better are reading data and using it to find in-market shoppers. ... >>

BizReport | Mobile Marketing March 18, 2016

Research reveals just how much mobile data ads consume

The amount of mobile data being used points to yet another reason why users are turning to mobile ad blockers. New research from Enders Analysis shows that ads could account for about half of data used by people reading articles... >>

BizReport | Search Marketing February 09, 2016

Super Bowl: 82% of searches driven by TV ads made on mobile

Data released by Google reveals that mobile dominated Super Bowl 50 advertising and YouTube teasers during the weekend's game. ... >>

BizReport | Advertising archives December 31, 2015

Top 3 tips to use data to improve retail

We've seen how data can be used on a campaign by campaign basis to target the right consumers, but one expert believes data can be used to strengthen brands' overall retail strategies. Here's how. ... >>

BizReport | Trends & Ideas archives December 07, 2015

TrendForce: Social will have key role in growth of virtual reality market

The reality of virtual reality will be very apparent in the next five years. According to TrendForce's latest market research, the virtual reality market is forecast to increase ten-fold by 2020.... >>

BizReport | Research archives October 21, 2015

Study: CFOs want single-source data information

Looking ahead to 2016, CFOs are looking for more streamlined data. That according to a new Adaptive Insights survey which found most CFOs believe siloed data (69%) and having inaccurate data (40%) for planning purposes are their biggest challenges moving... >>

BizReport | Advertising archives September 28, 2015

Brands: Data trends to watch

The drive to data is a huge trend in the online space. Brands are collecting more data, analyzing more data and integrating more data. Here are the trends to watch in the data space. ... >>

BizReport | Trends & Ideas archives September 07, 2015

70% of U.K. retail businesses have 'lost' important data

Unless retailers take more steps to protect their customers' data and understand where threats lie, the number of data breaches will only continue to rise. A new survey in the UK shows that 70% of retailers have previously 'lost' important... >>

BizReport | Advertising archives August 21, 2015

What are your top 3 tips for brands to connect their data?

Some businesses continue to have a disconnect between the data they collect and the data used to target and optimize their marketing messages. One expert offers his top 3 tips to connect data. ... >>

BizReport | Mobile Marketing July 22, 2015

Asia survey points to huge revenues via mobile sponsored-data packages

A billion-dollar opportunity exists for mobile service operators through sponsored-data packages, according to new research conducted by On Device Research. ... >>

BizReport | Trends & Ideas archives July 21, 2015

Convenience drives rise in social login use

More Internet users than ever are putting aside privacy concerns and using social logins to log in to a website or mobile app, according to a recent study. ... >>

BizReport | Advertising archives May 15, 2015

Top 3 tips for better customer engagement

Companies need to understand the sources of data and their relative value, in order to give the proper weight to any "counterintuitive data" they may receive, says one expert. This means that brands have to invest in the training needed... >>

BizReport | Advertising archives May 14, 2015

Brands: Are you stumbling over data?

Today, brands are better at parsing data to gain customer insights, but many still have a long way to go when it comes to putting that information into an actionable context. There are still many issues companies need to work... >>

BizReport | Advertising archives May 11, 2015

Top tips for a better data strategy

Data is crucial for brands, be they online or brick and mortar. But did you know there is a difference between data, intelligence and insight? One expert breaks down what brands need to know to build a better data strategy.... >>

BizReport | Research archives May 06, 2015

Experian helps tackle the challenges of data migration

Nearly all businesses engage in data migration at some time or another. According to new research from Experian, many businesses find such projects challenging. To ease the pain of data migration Experian offers advice.... >>

BizReport | Advertising archives December 18, 2014

How data will influence 2015

Cultivating and assessing data from online campaigns has become a huge focus for many businesses. New divisions have been created and more and more targeting is used to help find those lucrative shoppers. One expert offers his take on data... >>

BizReport | Advertising archives November 11, 2014

Study: SMBs diving farther into data

Small businesses are taking a smarter look at data. That's the takeaway from new data out from Constant Contact which indicates that although data continues to be hard for SMBs to harness, more SMBs are looking to data to help... >>

BizReport | Advertising archives September 08, 2014

Report highlights ad content that can be made dynamic

A new report from custom programmatic advertising firm MyThings reveals some interesting findings about the optimization and customization of banners in real-time. ... >>

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