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BizReport | Ecommerce April 02, 2014

Effective customer acquisition relies on trust, transparency

Companies that respect their customer's privacy and foster trust and transparency will be the most successful, according to new research from the Direct Marketing Association and customer acquisition services provider McDowall. ... >>

BizReport | Social Marketing April 30, 2013

Major UK newspaper incorrectly reports Facebook data... again

A recent article in The Guardian would have you think that Facebook is losing users hand over fist and that, of those that are still logging on, the time they are spending on the social network is dropping. However, the... >>

BizReport | Advertising February 13, 2012

Platform builds custom audience segments

A new data launch from eXelate, called maX Data allows advertisers to create customized, unique audience segments with which to target online campaigns. According to the company three to five times improvement can be found using the solution.... >>

BizReport | Social Marketing October 07, 2008

Why are many social media campaigns doomed to failure?

Business are going to have to adopt social media campaigns to interact and communicate with customers, according to research firm Gartner, which estimates that more than 60% of online Fortune 1000 companies will have connected with or developed an online... >>

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