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BizReport | Advertising July 06, 2015

Report: Data scientists spend bulk of time cleaning up

It turns out a lot of data scientist aren't spending their time analyzing data but in cleaning up data. That's the takeaway from a new Xplenty report which shows between 50% and 90% of business intelligence (BI) workers' time is... >>

BizReport | Internet July 03, 2015

Study finds that 'data for discounts' consumer behavior is a fallacy

Trading data for discounts is not the primary reason consumers give up their personal data, according to a new study from the University of Pennsylvania. ... >>

BizReport | Mobile Marketing June 20, 2015

Mobile data usage in U.S. reached 4.1 trillion megabytes in 2014

Mobile industry trade group CTIA has released a new report showing mobile users in the U.S. used 26% more mobile data in 2014 than the previous year. ... >>

BizReport | Advertising May 15, 2015

Top 3 tips for better customer engagement

Companies need to understand the sources of data and their relative value, in order to give the proper weight to any "counterintuitive data" they may receive, says one expert. This means that brands have to invest in the training needed... >>

BizReport | Advertising May 14, 2015

Brands: Are you stumbling over data?

Today, brands are better at parsing data to gain customer insights, but many still have a long way to go when it comes to putting that information into an actionable context. There are still many issues companies need to work... >>

BizReport | Ecommerce March 04, 2015

53% of marketers crave more customer data

Today's marketing is powered by data and significant investments have been made in data-related strategies in recent times, but new research reveals that more than half of marketers can not get enough data and want more. ... >>

BizReport | Advertising February 18, 2015

Study: Unintegrated data the biggest challenge for businesses

A new study indicates online brands are losing millions each year because of the quality of their data. Talend's research finds just over $13 million is lost annually by businesses who use poor data/data analysis. ... >>

BizReport | Advertising February 17, 2015

Expert: How the ad space will change in 2015

Consumers are making an incredibly rapid shift from traditional to digital content, from PC to mobile devices. Add to this widespread and rapid consumer shift the exploding availability of data, and you have an opportunity for the big ad tech... >>

BizReport | Advertising February 13, 2015

Why CMOs need data, not feelings, to succeed

Advertising campaigns have never had hard physical data to connect how a new customer came to buy a product. Instead most have relied on questions like 'how did you learn about Product X' to determine if campaigns were succeeding. One... >>

BizReport | Advertising December 18, 2014

How data will influence 2015

Cultivating and assessing data from online campaigns has become a huge focus for many businesses. New divisions have been created and more and more targeting is used to help find those lucrative shoppers. One expert offers his take on data... >>

BizReport | Advertising March 24, 2014

Confidence in data-driven marketing at highest level ever

The DMA describes data as 'the new gold of our economy', backed up by new data from its Quarterly Business Review that shows confidence in data-driven marketing is at its highest level ever. ... >>

BizReport | Ecommerce March 07, 2014

What's a CDO and why does your brand need one?

A new title has cropped up in many online companies over the past five years. It's that of Chief Data Officer (CDO) and while many brands have them, many others aren't quite sure what a CDO is or how that... >>

BizReport | Advertising December 11, 2013

Why brands should mine holiday data for new year performance

In the middle of the 2013 holiday rush, most retailers and marketers are focused on campaign performance and getting shoppers in the door. But, in the middle of the rush, brands need to also be thinking of the New Year... >>

BizReport | Advertising August 14, 2013

How Lotame pushed PilotOnline 100% higher

We're talking a lot about data this week at BizReport. One common issue heard is that data is too disconnected. The Lotame platform helps to solve that problem by uniting data collection into a single platform.... >>

BizReport | Advertising June 25, 2013

Visually pushes data visualization to the online space

This week data visualization hub Visually is pushing a new product to the public and giving brands a new way to look at, interpret and use online data. Called the Data Visualization Marketplace and Project Center, the Visually platform feeds... >>

BizReport | Advertising June 19, 2013

Accenture: Execs have tech, need talent to make sense of data

When it comes to turning online data into actionable insights, most Consumer Packaged Goods (CPG) executives say they have the technology to collect but need more talent to analyze the findings. Accenture polled 350 senior-level executives to come to their... >>

BizReport | Advertising December 21, 2012

Roambi: Bulk of data not used by businesses

While a lot of headlines are touting the benefits of Big Data, a new report out from Roambi indicates that while the data is there, businesses are utilizing it as they could. Up to half of business data is wasted,... >>

BizReport | Internet February 20, 2012

3 Questions with AudienceScience

Recently Stuart Colman was named Vice President, International, with AudienceScience. While we don't normally report on personnel changes, I thought this would be a good opportunity to chat with Stuart about changes to the global, online marketplace. His thoughts follow.... >>

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