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BizReport | Mobile Marketing February 17, 2012

FTC demands better privacy disclosures for kids' apps

Children are increasingly being given access to new mobile technology and mobile apps. But are those apps safe for children to use? In many cases parents aren't made aware of any risks related to the collection, use and sharing of... >>

BizReport | Advertising December 29, 2011

Expert Advice: Be more transparent with data collection practices

Predictions abound that online ad spending and ecommerce will each have banner years in 2012, but for those banner years to happen one expert believes a kind of 'truce' needs to happen in the data collection space. By truce, he... >>

BizReport | Ecommerce October 19, 2011

Privacy Concerns: Marketers should "think like a bank"

Marketers that want to lessen concern among consumers regarding privacy should think like a bank, according to new research from McCann Truth Central. ... >>

BizReport | Advertising June 13, 2011

Motista to identify branded connection data

Add another way to target and hopefully engage online consumers: connection data. From Motista and available today, a new platform called Motista Consumer Connection gives brands on-demand access to consumer data. Some of the data goes back to 2007, giving... >>

BizReport | Advertising March 23, 2011

PointRoll expansion offers more ad versatility

Additions to PointRoll's Partner Program and Open Insights program should give advertisers more versatility in the online ad space. Through these partner programs, PointRoll customers are able to utilize their ad formats and ad serving capabilities even on publisher websites.... >>

BizReport | Advertising March 23, 2011

$4.5 million in funding round for connection hub Motista

Every business wants a better connection to their consumer base. While many rely on generalized web research, the Motista solution offers more specific details for businesses based on specific brands, segments and competing companies. The platform has announced a $4.5... >>

BizReport | Advertising March 22, 2011

eXelate launches new data management platform

A new release from eXelate may help advertisers retain more control over online campaigns. Called DataLinX, the data management platform is set up to help monitor website latency, offer pixel free integrations - so no cookies are needed - and... >>

BizReport | Advertising January 18, 2011

eXelate to streamline data purchasing

Since the FTC's decision to look into data collection methods, a lot of talk has been bandied about regarding the 'right' ways to collect data. For many publishers and advertisers, 'right' simple means transparent, which is what a new release... >>

BizReport | Advertising June 23, 2010

Three partners agree to share info with LucidMedia's DSP

The information provided to marketers using LucidMedia's demand-side platform (DSP) will soon have much more impact, thanks to new partnerships with the company. eXelate, AlmondNet and BlueKai have all agreed to share information through the DSP, giving marketers much more... >>

BizReport | Research June 03, 2010

BlueKai releases 'white label' registry

Online advertisers and publishers have a new solution for data collection: BlueKai has released a white-label version of its industry leading platform. BlueKai is the largest data auction marketplace in the world, with the addition of a white-label segment, marketers... >>

BizReport | Social Marketing October 06, 2009

Many marketers ignore feedback culled from social media

Hands up all those who take their company's social media feedback and use it to make changes to products or marketing programs? According to new social media survey, there won't be many hands in the air.... >>

BizReport | Search Marketing January 28, 2009

Search engine says no to data collection

Identity protection becomes more important with every year that passes. Many consumers have signed on to stop data collection from behavioral targeting, search engines and other online areas. One search engine has taken note; meta-search platform Ixquick has announced they... >>

BizReport | Research September 26, 2008

Americans want more control over their online personal information

Americans are concerned about how their personal information is being used online and the tracking of their online behavior, according to a poll from the Consumer Reports National Research Center. Yet, despite the concern, very few appear to have armed... >>

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