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BizReport | Email Marketing June 13, 2013

EIU: Consumer understanding depends on data understanding

It should come as no surprise, but new data out from Lyris and The Economist Intelligence Unit (EIU) underlines the fact that when brands don't understand marketing data they also don't understand their consumer base. That that challenge has pushed... >>

BizReport | Social Marketing May 23, 2013

Twitter launches lead generation tool

A new Tweet format has been launched by Twitter. The tool will allow Twitter users to express an interest in a deal, discount or new product and provide brands the means to collect users' basic contact information.... >>

BizReport | Ecommerce May 20, 2013

BlueKai rolls out 3rd party data options

BlueKai has rolled out a new data validation methodology, set up to offer brands and marketers consensus-based third party data. Geared toward audience validation, the new offering should offer brands more insight into how to judge the data offered.... >>

BizReport | Social Marketing April 29, 2013

Travel agency's high-tech lab listens in to social chatter

Thomas Cook, a major high street travel agency in the UK, has upped its social media game by implementing a high-tech team and equipment to eavesdrop on what people around the globe are saying about the companies 60+ global brands.... >>

BizReport | Mobile Marketing April 18, 2013

Sponge: Three-quarters of major U.K. retailers lack free in-store wi-fi

In the U.K., demand for free wi-fi is high and millions of people use the service in stores, cafes, restaurants and bars every week. However, according to a new survey from mobile marketing agency Sponge, three-quarters of the country's major... >>

BizReport | Ecommerce February 19, 2013

Strongmail, Amazon partner for cloud-based data

Amazon is moving into the data collection field, or moving farther into it as the case may be. Together with StrongMail, they have launched a cloud based data platform aimed at giving brands 'deep data' at the right price.... >>

BizReport | Advertising February 19, 2013

[x+1] picks up UberTags

This week a change for two online platforms: [x+1] will acquire UberTags, a move that should strengthen [x+1]'s position in the space. According to the companies, the move will allow better efficiency and overall performance of the [x+1] platform.... >>

BizReport | Internet February 07, 2013

Negative attitudes to data use breeding tomorrow's invisible consumers

More than two-thirds of Internet users across several countries would choose a "do not track" feature if it was readily available, according to new research from technology analysis firm Ovum. ... >>

BizReport | Blogs & Content January 24, 2013

Top 4 tips for creating a defensible deletion strategy

With more and more information being collected online, some businesses find themselves drowning in paper and digital files. Defensible deletion is a growing trend which can help a brand defend itself if litigation should occur. The key is to have... >>

BizReport | Advertising January 21, 2013

Report: Data spending will surge in 2013

One 2012 trend that looks to become even bigger in 2013? Data spending. A new report out this week indicates many brands will be focused on data throughout the year - better data analysis and better data collection will be... >>

BizReport | Advertising January 18, 2013

Survey: Big data still not a solution for many brands

As more and more data becomes available for marketers, the burdens of message clarity and campaign performance are not easing. That according to a new survey out from Neolane and the Direct Marketing Association. Their research shows many brands still... >>

BizReport | Advertising January 03, 2013

Why data is more important than ever for 2013

With the wealth of online data available, most brands should show strong growth through 2013, correct? Not necessarily. While data is readily available many businesses don't have plans in place to capitalize on insights and that is a big problem... >>

BizReport | Advertising December 31, 2012

How to better use data in 2013

While good data is more readily available than ever, one expert notes that many in the online space aren't making the most of that data. And that, he says, is costing them revenue. It could also cost loyal customers because... >>

BizReport | Advertising December 27, 2012

Data, content solutions to help brands in 2013

If content and data are the keys to success in 2013, three announcements from veteran content and data portals will likely ease marketers' minds heading into the New Year.... >>

BizReport | Advertising November 02, 2012

How big data can influence conversation

Moving into the New Year more brands say they'll focus of quality, big data to engage and convert consumers in the online and mobile space. According to one expert actionable data - have the tools in place to not only... >>

BizReport | Advertising November 01, 2012

Lyris: How to make the most of big data

As more brands move into the online space better ways of targeting consumers is important. Data that identifies customers and helps brands serve the right content and ads is crucial. One problem is finding the right data and knowing how... >>

BizReport | Internet October 08, 2012

Consumers want to be rewarded for sharing personal data

Businesses that don't act quickly to demonstrate that collecting personal information benefits consumers run the risk of eroding relationships, according to a new online survey conducted by loyalty and analytics firm LoyaltyOne.... >>

BizReport | Advertising September 17, 2012

Platform helps brands connect collected data to targeting options

As the online space becomes more competitive brands are looking for new and different ways to target consumers. Most focus on data collected online, but one platform helps brands connect the dots between information collected through their own billing systems... >>

BizReport | Mobile Marketing September 06, 2012

Dislike of data-sharing drives over half of mobile users to ditch apps

Some mobile apps such as maps and games collect a user's personal details or even track their location. More than half of Americans who use such apps have thought twice about using one once they learned just how much information... >>

BizReport | Advertising August 08, 2012

BlueKai, Korrelate data shows how online data predictive of offline purchases

Over the past year a new trend has emerged - that of using online data to predict offline purchases. A new report out from BlueKai and Korrelate underscores just how important this type of data can be.... >>

BizReport | Mobile Marketing July 09, 2012

Publisher places QR Codes on book jackets

Publisher Simon & Schuster isn't new to mobile or digital sales. Over a quarter of their sales are now digital. However, they're moving into new territory with the launch of QR Codes on book covers in the hopes of boosting... >>

BizReport | Advertising May 08, 2012

eXelate, Turn integration to up power of data

Real-time data provider Turn and data and analytics engine eXelate will integrate features beginning this morning to give marketers a better look into the online space. eXelate's data will be used within the Turn Audience Platform, offering the ability to... >>

BizReport | Loyalty Marketing May 03, 2012

Aggressive retention strategies stem promiscuous shopping behavior

Penny-pinching consumers in the UK are prone to 'promiscuous shopping', seeking out the cheapest deals. The companies that do best in this climate are those that adopt an aggressive customer retention strategy backed up by strong loyalty programs, according to... >>

BizReport | Advertising April 10, 2012

BlueKai, Datalogix partnership marries big data with behaviors

Big data has been making big headlines - but not in great ways - for a few weeks now. The biggest of the not-so-great headlines intimating that although there is much data available brands aren't using properly and are losing... >>

BizReport | Ecommerce April 02, 2012

Research: 69% consumers cut ties with companies that mishandle personal data

It's a no-brainer that companies that mishandle consumer data risk losing customers. New research from database marketing company Transactis reveals the extent of the potential damage. ... >>

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