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BizReport | Advertising July 16, 2019

How to unlock the value of data

As the digital space becomes more fractured, and consumers turn to disparate places to find information, it is also becoming harder for brands and marketers to get the right messages to the right consumers are the right time. We asked... >>

BizReport | Advertising June 25, 2019

Expert: How data will impact the next 5 years

Data collection and analysis continues to become more important for business success, but consumers continue to worry about data breaches and how their private information is used, leaving many merchants and marketers wondering just what they can, could, or should... >>

BizReport | Advertising May 15, 2019

Brands: How to correct a distractive data course

Data is a huge help to businesses. It can help connect them with in-market consumers, create deeper loyalty and connections, and identify new customers. Sometimes, however, data can lead a brand off-course. If that is the case, here are tips... >>

BizReport | Law & Regulation May 08, 2019

How UK brands are adapting a year into GDPR

With the one year anniversary of the EU's GDPR adoption coming up, we wanted to check in to how European businesses are adapting to the changes in how data is collected and used in the online space. According to one... >>

BizReport | Advertising December 26, 2018

4 ways data will improve for 2019 marketers

Data continues to be a key ingredient to any marketing campaign. Even with the implementation of GDPR across Europe and its impact on North American brands, data continues to be a strong part of marketers' strategy. Here are four ways... >>

BizReport | Advertising December 21, 2018

5 data trends to watch in 2019

As the first anniversary of Europe's GDPR legislation approaches, more and more merchants and brands are upping their data strategy. Here are five data trends that marketers should watch for in the New Year. ... >>

BizReport | Advertising December 19, 2018

Expert: How GDPR is impacting the holiday

We're in the midst of the first holiday shopping season since Europe's adoption of GDPR, and it's one of the strongest holiday seasons on record, at least as far as retail numbers go. This strong showing, however, is not an... >>

BizReport | Advertising June 25, 2018

Expert: Brands missing mark in data, retargeted campaigns

Recently, the Wall Street Journal released findings of a new study which found, among other things, that consumers are feeling more spammed by brands than ever. This, according to one expert is partially because of the disconnect between brands, consumers,... >>

BizReport | Advertising March 07, 2018

How marketers can ID data shortfalls

Data is key to engaging customers, but collecting the data is merely the starting point. From there, marketers must be ready to analyze and integrate data sets, have the right technology to put data to use, and then create systems... >>

BizReport | July 20, 2017

UK consumers prepare to exercise new rights under GDPR

Consumers in the UK are preparing to wield their new rights over personal data that will come into effect with the General Data Protection Regulation in May, 2018, according to research commissioned by analytics specialist SAS. ... >>

BizReport | Advertising July 13, 2017

How CDPs are helping brands better understand data

It can be hard for even the largest of enterprises to understand the wealth of data available from the wealth of channels in which their business has a standing. That, according to one expert, is why customer data platforms (CDPs)... >>

BizReport | Advertising November 23, 2016

Expert: Trends that could make your New Year brighter

Looking ahead to 2017, most experts are optimistic about business prospects. There are four trends, however, that could make 2017 even brighter for some. Our expert explains. ... >>

BizReport | Advertising September 23, 2016

Top 3 tips to create a strong 2nd party data strategy

The keys to successful data use is analysis, and according to one expert, that analysis is especially key for the successful use of second party data. Here are 3 tips to create a strong second party data strategy. ... >>

BizReport | Internet September 06, 2016

Survey prompts UK online shoppers to rethink who holds their data

A survey in the UK reveals that online shoppers are unaware of just how many organizations hold sensitive data about them. ... >>

BizReport | Advertising June 09, 2016

Top 3 tips to help with data merge

Technology advancements and innovation in business intelligence are enabling marketers to manage their data more efficiently and quickly than ever before. While data is becoming more complex and can inundate marketers, they also have access to more advanced tools to... >>

BizReport | Advertising June 06, 2016

Expert: Changes in data challenging marketers

It's no secret that data is more complex not than it was in 2010, and it's no secret that many marketers continue to struggle with both collecting and compiling data. One expert explains the challenges. ... >>

BizReport | Loyalty Marketing January 21, 2016

Consumers' willingness to share data 'context-dependent'

Americans' attitudes regarding the choice between privacy versus sharing and disclosure of personal information boils down to "it depends", according to new research from the Pew Research Center. ... >>

BizReport | Advertising January 05, 2016

Top 3 tips to improve data use

Heading into 2016 many experts are calling for record setting years not only in ecommerce, but in digital and mobile advertising as well. That means brands need to have a handle on online data. Here are our top 3 tips... >>

BizReport | Advertising December 11, 2015

How to better use data in 2016

There is a move in the data space to remove human bias. According to one expert, this trend will become a major force in 2016. Here is why. ... >>

BizReport | Trends & Ideas December 04, 2015

72% of businesses collect and store data they never use

Almost a three-quarters of businesses admitted they often collect data that they never end up using, according to recent research from data storage providers Pure Storage. ... >>

BizReport | Research October 21, 2015

Study: CFOs want single-source data information

Looking ahead to 2016, CFOs are looking for more streamlined data. That according to a new Adaptive Insights survey which found most CFOs believe siloed data (69%) and having inaccurate data (40%) for planning purposes are their biggest challenges moving... >>

BizReport | Advertising October 08, 2015

Brands: Why you need prescriptive analytics

There are four common types of data analytics that can be used: descriptive, diagnostic, predictive, and prescriptive. According to one expert prescriptive analytics are crucial for retail brands. Here's why. ... >>

BizReport | Advertising August 20, 2015

Expert: Brands need to get serious with data

It's no longer enough for brands to say they are interested in data. According to one expert, it's time for brands to take action on the data in their repositories. ... >>

BizReport | Internet August 03, 2015

Personal data: Lack of trust could hinder business growth

Growth of digital services and businesses in the UK relies heavily on trust in the use of personal data, something which, according to a new study from the Digital Catapult, is currently lacking among a significant number of consumers. ... >>

BizReport | Advertising July 07, 2015

Study: Behavioral data influencing more shoppers

Through 2018 the use of behavioral marketing data will increase. That is the takeaway from a new Millward Brown Digital study which indicates nearly two-thirds of marketers are currently using behavioral data to make marketing decisions. ... >>

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