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BizReport | Internet March 22, 2021
Study: Marketers relying on data platforms for connection
As more platforms allow consumers to opt out of data collection or simply stop collecting certain types of data, more marketers are in the date when it comes to audience analytics. It's why, according to a new Tealium report, a... >>
BizReport | Advertising March 19, 2021
Study finds competitive analytics still lacking
Knowing how competitors' campaigns are faring continues to be a dark area for many brands and marketers. That is a key takeaway from new BrandTotal data which finds that while 25% of marketing execs agree that competitive analytics helps to... >>
BizReport | Email Marketing March 18, 2021
3 email content pitfalls and how to avoid them
Personalization is key to email engagement, and most consumers say they will only engage with personalized messaging according to reports. Still, many brands struggle with getting personalization right, and many still make common automation mistakes that can turn off shoppers.... >>
BizReport | Advertising March 12, 2021
Top 3 tips to improve data strategy
Understanding how an audience feels is quintessential to meaningfully captivating, engaging, and nurturing that audience. The quest to understand audience sentiment is not new. Brand lift studies have long sought to understand how people feel about a given topic, as... >>
BizReport | Mobile Marketing February 01, 2021
Expert: How the iOS 14 update will impact merchants, brands
Apple's latest updates puts more people in charge of their own data. iOS 14 gives users the ability to opt out of data tracking, which is a good thing for consumers but could shut businesses out of crucial data they... >>
BizReport | Advertising January 12, 2021
4 Data trends to watch in 2021
Changes to privacy laws, an increase in overall digital usage because of the continuing global pandemic, social media connection. These are just a few of the areas advertisers are looking at to help them connect in 2021. Here are four... >>
BizReport | December 11, 2020
4 Data trends to watch in 2021
With more people shopping online and turning to streaming options for entertainment, consumer data has never been more important. Neither has been the protection of consumer and business data in the digital space. Here are 4 data trends to watch... >>
BizReport | Social Marketing November 10, 2020
Expert: How to take back data control
Since The Social Dilemma documentary came out, and since many brands took a step back from social platforms in the wake of social justice issues in the US, many have wondered what is next. How do brands, who have put... >>
BizReport | Internet September 02, 2020
Study: Data age is here but many aren't prepared
Data continues to be a hot-button issue within many businesses, but as more people go online for everything from grocery shopping to news gathering the amount of data continues to exponentially increase. And, according to new data out from Splunk... >>
BizReport | Advertising archives October 23, 2019
Expert: Why targeting isn't always working for brands
Using data to better target advertising to the right consumer is a typical occurrence for most brands and marketers. Yet, many still don't see a return on investment for their efforts. So, is the data wrong? Or is it the... >>
BizReport | Advertising archives October 16, 2019
Study IDs disconnect between retailers, consumers over data
Concerns about data privacy are high in the minds of both consumers and businesses, but there is a disconnect between the two over just how data can or should be collected, stored, and used. That's a key takeaway from new... >>
BizReport | Law & Regulation October 03, 2019
Brands: Why trust goes hand in hand with privacy
According to data out from Akamai most (71%) of consumers have downloaded software to help protect their data online. In addition, Pew finds most (91%) consumers believe they've lost control of how their data is collected and used. This means... >>
BizReport | Advertising archives July 16, 2019
How to unlock the value of data
As the digital space becomes more fractured, and consumers turn to disparate places to find information, it is also becoming harder for brands and marketers to get the right messages to the right consumers are the right time. We asked... >>
BizReport | Advertising archives June 25, 2019
Expert: How data will impact the next 5 years
Data collection and analysis continues to become more important for business success, but consumers continue to worry about data breaches and how their private information is used, leaving many merchants and marketers wondering just what they can, could, or should... >>
BizReport | Advertising archives May 15, 2019
Brands: How to correct a distractive data course
Data is a huge help to businesses. It can help connect them with in-market consumers, create deeper loyalty and connections, and identify new customers. Sometimes, however, data can lead a brand off-course. If that is the case, here are tips... >>
BizReport | Law & Regulation May 08, 2019
How UK brands are adapting a year into GDPR
With the one year anniversary of the EU's GDPR adoption coming up, we wanted to check in to how European businesses are adapting to the changes in how data is collected and used in the online space. According to one... >>
BizReport | Advertising archives December 26, 2018
4 ways data will improve for 2019 marketers
Data continues to be a key ingredient to any marketing campaign. Even with the implementation of GDPR across Europe and its impact on North American brands, data continues to be a strong part of marketers' strategy. Here are four ways... >>
BizReport | Advertising archives December 21, 2018
5 data trends to watch in 2019
As the first anniversary of Europe's GDPR legislation approaches, more and more merchants and brands are upping their data strategy. Here are five data trends that marketers should watch for in the New Year. ... >>
BizReport | Advertising archives December 19, 2018
Expert: How GDPR is impacting the holiday
We're in the midst of the first holiday shopping season since Europe's adoption of GDPR, and it's one of the strongest holiday seasons on record, at least as far as retail numbers go. This strong showing, however, is not an... >>
BizReport | Advertising archives June 25, 2018
Expert: Brands missing mark in data, retargeted campaigns
Recently, the Wall Street Journal released findings of a new study which found, among other things, that consumers are feeling more spammed by brands than ever. This, according to one expert is partially because of the disconnect between brands, consumers,... >>
BizReport | Advertising archives March 07, 2018
How marketers can ID data shortfalls
Data is key to engaging customers, but collecting the data is merely the starting point. From there, marketers must be ready to analyze and integrate data sets, have the right technology to put data to use, and then create systems... >>
BizReport | July 20, 2017
UK consumers prepare to exercise new rights under GDPR
Consumers in the UK are preparing to wield their new rights over personal data that will come into effect with the General Data Protection Regulation in May, 2018, according to research commissioned by analytics specialist SAS. ... >>
BizReport | Advertising archives July 13, 2017
How CDPs are helping brands better understand data
It can be hard for even the largest of enterprises to understand the wealth of data available from the wealth of channels in which their business has a standing. That, according to one expert, is why customer data platforms (CDPs)... >>
BizReport | Advertising archives November 23, 2016
Expert: Trends that could make your New Year brighter
Looking ahead to 2017, most experts are optimistic about business prospects. There are four trends, however, that could make 2017 even brighter for some. Our expert explains. ... >>
BizReport | Advertising archives September 23, 2016
Top 3 tips to create a strong 2nd party data strategy
The keys to successful data use is analysis, and according to one expert, that analysis is especially key for the successful use of second party data. Here are 3 tips to create a strong second party data strategy. ... >>
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