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BizReport | Advertising archives September 13, 2016

Ad Roundup: 3 releases focused on analysis

In today's advertising roundup, three new releases to the digital space, all of which offer brands better insights into campaigns. ... >>

BizReport | Advertising archives August 25, 2016

Ad Roundup: Releases, partnerships focus on data

In today's advertising roundup: data. One new release and two partnerships are focused on how to better connect brands with data analysis. ... >>

BizReport | Advertising archives July 11, 2016

Ad Roundup: Platforms simplify data, ecommerce

In today's advertising roundup, two platform releases that should put brands and merchants in better control of their data as well as their merchant solutions. ... >>

BizReport | Advertising archives March 24, 2016

Ad Roundup: Announcements underscore importance of data

In today's advertising roundup, a merger, a partnership and a new release, all of which underscore the importance of data analysis for mobile and digital brands. ... >>

BizReport | Advertising archives February 24, 2016

Ad Roundup: Platforms to increase data

In today's advertising round up, a trio of releases that should increase brands' ability to utilize customer data to personalize campaigns. ... >>

BizReport | Ecommerce archives September 25, 2015

Ad Roundup: Data solutions for retail, mobile

In today's advertising roundup, two new releases that increase brands' ability to access and use data in the online and mobile spaces. ... >>

BizReport | Advertising archives September 23, 2015

Ad Roundup: Tools use data for better insight

In today's advertising roundup: releases from Pixalate and BrightEdge that offer brands additional insights into both online and mobile data. ... >>

BizReport | Advertising archives March 12, 2015

Ad Roundup: All About The Data

Today's advertising roundup has a data bent. Several platforms have released new tools setting up businesses to better handle and understand the data at their fingertips. ... >>

BizReport | Advertising archives March 12, 2015

Facebook's Topic Data tells advertisers what users are talking about

Facebook has made it even easier for advertisers to target its users with the introduction of Topic Data to select partners, according to a blog post this week.... >>

BizReport | Advertising archives January 29, 2015

Digital Roundup: Free and freemium models launched

Three new releases into the online space should give marketers a hand - without putting a price on the tools. Here are the details. ... >>

BizReport | Advertising archives January 21, 2015

Use Quantified Self data to boost CPG digital ad campaign relevance

Consumers that use Quantified Self tools are much more likely to make a purchase after seeing digital ads than non-users, according to new research from artificial intelligence advertising and marketing solutions firm Rocket Fuel.... >>

BizReport | Advertising archives June 18, 2014

Ad Roundup: Offerings up targeting, translation options

Three new releases in the online space this week will give online brands more options when it comes to 'talking' to consumers in a way that will engage. Here are the details:... >>

BizReport | Advertising archives June 10, 2014

Jivox launches Data Engine

Jivox is pushing a cloud-based data engine into the online ad space; the new advertising tool is a component in their IQ Ad Server. The tool allows marketers automate the production and delivery of online campaigns and also provides rich... >>

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