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BizReport | Social Marketing November 10, 2020

Expert: How to take back data control

Since The Social Dilemma documentary came out, and since many brands took a step back from social platforms in the wake of social justice issues in the US, many have wondered what is next. How do brands, who have put... >>

BizReport | Advertising November 03, 2020

Top 3 tips to create identity framework

With all the talk about removing cookies, and with more businesses allowing consumers to opt-out of any and all online data collection many marketers and brands are wondering how to adjust strategy so that they can still serve the right... >>

BizReport | Advertising archives September 03, 2019

Expert: How hyper-personalization and data are changing advertising

Data is becoming more abundant, available, and usable for more than just targeting.  Data sources can include brand, geo/browser, cookie, third-party, social, real-time, publisher, contextual, user-generated, weather and decisioning platforms. For the first time in the history of advertising, brands... >>

BizReport | Advertising archives July 16, 2019

How to unlock the value of data

As the digital space becomes more fractured, and consumers turn to disparate places to find information, it is also becoming harder for brands and marketers to get the right messages to the right consumers are the right time. We asked... >>

BizReport | Advertising archives May 15, 2019

Brands: How to correct a distractive data course

Data is a huge help to businesses. It can help connect them with in-market consumers, create deeper loyalty and connections, and identify new customers. Sometimes, however, data can lead a brand off-course. If that is the case, here are tips... >>

BizReport | Advertising archives December 19, 2018

Expert: How GDPR is impacting the holiday

We're in the midst of the first holiday shopping season since Europe's adoption of GDPR, and it's one of the strongest holiday seasons on record, at least as far as retail numbers go. This strong showing, however, is not an... >>

BizReport | Advertising archives September 20, 2016

Expert: How to properly use 2nd party data

Second-party data strategies are largely executed programmatically; in the programmatic world, marketing strategies and performance metrics are often misaligned. How can brands ensure they are properly using 2nd party data? ... >>

BizReport | Advertising archives December 31, 2015

Top 3 tips to use data to improve retail

We've seen how data can be used on a campaign by campaign basis to target the right consumers, but one expert believes data can be used to strengthen brands' overall retail strategies. Here's how. ... >>

BizReport | Advertising archives October 08, 2015

Brands: Why you need prescriptive analytics

There are four common types of data analytics that can be used: descriptive, diagnostic, predictive, and prescriptive. According to one expert prescriptive analytics are crucial for retail brands. Here's why. ... >>

BizReport | Advertising archives May 11, 2015

Top tips for a better data strategy

Data is crucial for brands, be they online or brick and mortar. But did you know there is a difference between data, intelligence and insight? One expert breaks down what brands need to know to build a better data strategy.... >>

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