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BizReport | Mobile Marketing March 14, 2019

Location data key to improved targeting, finds report

Mobile data may be more important than many brands think. New data out from Simpli.fi underlines not only the importance of mobile phones to consumers, but to brands because consumers are spending so much of their time with smartphones in-hand.... >>

BizReport | Advertising January 03, 2017

Prediction: Data to become industry catalyst

Data, data, data. For at least five years, experts have been underlining the importance not only of data collection but proper data analysis. However, in 2017, the need for true understanding of data will be even more important. So says... >>

BizReport | Ecommerce March 04, 2015

53% of marketers crave more customer data

Today's marketing is powered by data and significant investments have been made in data-related strategies in recent times, but new research reveals that more than half of marketers can not get enough data and want more. ... >>

BizReport | Advertising May 01, 2014

How to better use audience data to target

We are seeing more and more local brands spend more on advertising to stay relevant and top of mind with their local consumer base. At the same time more national and regional brands are pushing dollars into the local ad... >>

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