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BizReport | Advertising December 06, 2018

Study: Publishers, marketers admit they need data help

While most publishers and marketers are collecting and using data, most also admit they need help in strategy and execution. That's the word from new Lotame data, in which 80% of publishing and marketing execs surveyed said they "would consider"... >>

BizReport | Advertising June 25, 2018

Expert: Brands missing mark in data, retargeted campaigns

Recently, the Wall Street Journal released findings of a new study which found, among other things, that consumers are feeling more spammed by brands than ever. This, according to one expert is partially because of the disconnect between brands, consumers,... >>

BizReport | Advertising April 23, 2018

Top 3 tips to improve personalization without infringing privacy

While the Facebook/Cambridge Analytica scandal remains top-of-mind for many marketers, at least one believes the industry attention may have jumped the shark, so to speak. That's because,it hasn't put a focus on protecting consumer privacy and has instead added limitations... >>

BizReport | Advertising July 01, 2016

Top 3 tips to create a stronger data strategy

A strong data strategy is crucial to brand's connection to consumers. Here are three tips to strengthen your data strategy. ... >>

BizReport | Advertising March 18, 2016

Top 3 tips for a better data strategy

Data continues to be a crucial part of retailer strategy, both online and offline, and yet many brands still struggle with how to best create and implement a data strategy. One expert offers his top 3 tips for a strong... >>

BizReport | Social Marketing May 19, 2014

How brands are using social data to engage

According to a recent IBM Global CMO survey about 71% of CMOs around the world don't believe their business is prepared to deal with the explosion of 'big data'. One online platform is helping brands harness and utilize social data... >>

BizReport | Ecommerce July 16, 2013

Yesmail: Survey Reveals Campaigns Driven By Limited CRM

New survey findings released by Yesmail Interactive reveal companies are ignoring rich personal data. Instead, there is too much reliance on basic customer profile information and sales history to drive marketing campaigns. ... >>

BizReport | Ecommerce January 04, 2013

Top 4 ways to build data strategy

According to a recent study by Radar Research that was commissioned by BlueKai, 40% of brands that were surveyed said that they are currently using a data management platform with an additional 30% expecting to implement the platform in 2013.... >>

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