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BizReport | Loyalty Marketing January 21, 2016

Consumers' willingness to share data 'context-dependent'

Americans' attitudes regarding the choice between privacy versus sharing and disclosure of personal information boils down to "it depends", according to new research from the Pew Research Center. ... >>

BizReport | Mobile Marketing October 06, 2014

Study lets mobile users put value on their personal data

When mobile network Orange asked mobile users in several European countries what value they put on personal data such as their location and demographic information, the results reveal they are aware of their worth.... >>

BizReport | Internet October 08, 2012

Consumers want to be rewarded for sharing personal data

Businesses that don't act quickly to demonstrate that collecting personal information benefits consumers run the risk of eroding relationships, according to a new online survey conducted by loyalty and analytics firm LoyaltyOne.... >>

BizReport | Internet April 11, 2012

Consumer Reports survey reveals 71% very concerned about data sharing

Consumers are more connected than ever before and sharing more, too, but many remain concerned that the information they share with online companies is being sold or shared with other parties without their permission.... >>

BizReport | Ecommerce archives October 19, 2011

Privacy Concerns: Marketers should "think like a bank"

Marketers that want to lessen concern among consumers regarding privacy should think like a bank, according to new research from McCann Truth Central. ... >>

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