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BizReport | Advertising January 12, 2021

4 Data trends to watch in 2021

Changes to privacy laws, an increase in overall digital usage because of the continuing global pandemic, social media connection. These are just a few of the areas advertisers are looking at to help them connect in 2021. Here are four... >>

BizReport | Advertising November 17, 2020

Study: Privacy influencing more purchase decisions

Security and data privacy are two keys to consumer engagement that are more important than ever. That is a key takeaway from new Ensono data which finds that nearly all (91%) consumers from their survey said retailers' privacy reputations were... >>

BizReport | Law & Regulation July 23, 2020

Expert: How brands are adjusting to CCPA

The six month marker has passed for businesses to begin complying with the California Consumer Privacy Act (CCPA), and while the trust level between businesses and consumers has increased one expert says there is still work to be done. ... >>

BizReport | Ecommerce July 22, 2020

Reports: How the pandemic is changing consumer behavior

It is no secret that the COVID-19 pandemic has changed the way not only consumers but businesses operate. From concerns about secure checkouts to an increase in digital traffic and checkouts, business isn't the same in July 2020 as it... >>

BizReport | Advertising April 21, 2020

Report: Fraud Guides top list of most-sold data

It is no secret that fraudulent data continues to be one of the biggest issues plaguing the digital ad space. A new report breaks down how fraudsters are going about getting that data, though, and some of the findings may... >>

BizReport | Internet March 03, 2020

Studies: Cyberattacks up, consumers want data compensation

New data out from Akamai shines a spotlight on how fraudsters are attacking financial sector brands: 75% of hackers target the APIs of financial brands with credential stuffing attacks. ... >>

BizReport | Advertising January 31, 2020

Reports: Some may not understand where data risks lie

Two new reports out this week shed light on what consumers know - and don't know - about data collection practices and data risks. And some of the findings indicate users' willingness to ignore data risks for certain outlets -... >>

BizReport | Law & Regulation January 30, 2020

CCPA is Coming: What digital marketers need to know

Two years ago it was the EU's GDPR regulations, but now American businesses will have a new ruling to contend with: the CCPA. The new rulings deal with consumer privacy and data usage. How big a deal with CCPA be... >>

BizReport | Advertising archives October 16, 2019

Study IDs disconnect between retailers, consumers over data

Concerns about data privacy are high in the minds of both consumers and businesses, but there is a disconnect between the two over just how data can or should be collected, stored, and used. That's a key takeaway from new... >>

BizReport | Internet September 30, 2019

Reports underline importance of cybersecurity assessment

Small or large businesses, wealthy or middle class families, phishers and other nefarious types are out for their data. That is a key takeaway from two new reports out just in time for October's Cyber Security Awareness Month.... >>

BizReport | Internet August 30, 2019

Nanny-cams to virtual assistants: How IoT brands can protect customer privacy

From Siri and Alexa to Nest home hubs and even puppy and nanny cams, there are a plethora of electronic devices collecting customer data that can be used either by White Hats or Black Hats. According to reports most (65%)... >>

BizReport | Internet May 24, 2019

Expert: How ethics in AI could impact data privacy

Just a year since the EU instituted GDPR to specify how businesses can collect, analyze, and use consumer data, consumer trust continues to be one of the biggest issues facing global businesses. This is because, while there has been a... >>

BizReport | Advertising archives February 22, 2019

Study: Cambridge Analytica scandal still worrisome

For consumers, the fallout from the Facebook/Cambridge Analytica scandal hasn't stopped, and that means brands cannot forget about data privacy, either. In fact, according to one new report finds that most consumers feel brands and marketers are contacting them in... >>

BizReport | Internet October 24, 2018

Despite concerns, Americans failing to protect online data

Data leaks are a big conversation in the US, with most consumers saying they are concerned about the security of their data within social media, retailer, and even banking institutions. And yet, many of these same Americans haven't updated their... >>

BizReport | Law & Regulation June 29, 2018

Expert: How digital has changed post-GDPR

It's been a month since the European switch-over to GDPR, an effort to protect consumers' identities and data and to allow consumers more say into the type of advertising they see. In the US, many forward-thinking brands also made changes... >>

BizReport | Law & Regulation May 25, 2018

Most businesses to comply with GDPR post-launch

GDPR is here but businesses aren't. That's the word from new data which indicates that despite the long lead-up to the EU's new privacy laws going into effect, many businesses are still not ready. ... >>

BizReport | Law & Regulation May 17, 2018

Expert: What brands can expect from GDPR

The official rollout of Europe's GDPR is only a week away. While most businesses have done what they can to comply with the new privacy and advertising rules, some are still wondering just what the GDPR means for them. We... >>

BizReport | Ecommerce archives May 07, 2018

Brands: How to make your connection with data providers seamless

Consumers are demanding better data protections. This, in turn, is pushing brands and marketers to increase their data transparency. But, how can marketers create a more seamless connection with third party data providers? We asked Allison Stern of Tubular Labs... >>

BizReport | Advertising archives May 03, 2018

Expert: Security settings brands should implement now

With news out that while Americans haven't left Facebook in droves after the Cambridge Analytica data scandal, but that these consumers do want enhanced security measures from brands, BizReport asked one digital expert which security settings should be implemented. ... >>

BizReport | Advertising archives April 30, 2018

Expert: Brands must increase customer privacy

If the Cambridge Analytica/Facebook scandal has taught us anything it is this: that customer data privacy is lacking. That, according to one expert who believes businesses must begin prioritizing customer's privacy. ... >>

BizReport | Social Marketing April 11, 2018

Experts: What the Facebook/Cambridge Analytica issue may mean for digital

With everyone talking about the Facebook/Cambridge Analytica scandal, and what it means for consumers, we thought it would be interesting to find out how it may also impact digital businesses. Here are our experts' thoughts. ... >>

BizReport | Advertising archives January 29, 2018

Top 5 tips to improve data privacy

With Data Privacy Day on January 28, marketers should be thinking about how they can improve the privacy of their customers' data. Here are five tips. ... >>

BizReport | Email Marketing January 18, 2018

Email preference centers increase consumer trust

Consumers cite email preference centers and clear privacy policies as drivers of trust that brands are handling their data properly, according to new data released by the Direct Marketing Association (DMA UK). ... >>

BizReport | July 20, 2017

UK consumers prepare to exercise new rights under GDPR

Consumers in the UK are preparing to wield their new rights over personal data that will come into effect with the General Data Protection Regulation in May, 2018, according to research commissioned by analytics specialist SAS. ... >>

BizReport | Research archives May 29, 2017

52% would pay up if computer taken hostage by ransomware

In the wake of the WannaCry outbreak, Carbon Black have released the findings of a large U.S. survey that reveals consumers' response to ransomware. ... >>

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