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BizReport | Ecommerce archives September 17, 2013

Few UK marketers confident handling 'big data'

How confident are UK marketers with handling 'big data'? Not very, according to a new survey by GfK for the Guardian Media Network, and those using big data still have work to do to convince consumers of its benefits.... >>

BizReport | Ecommerce archives July 16, 2013

Yesmail: Survey Reveals Campaigns Driven By Limited CRM

New survey findings released by Yesmail Interactive reveal companies are ignoring rich personal data. Instead, there is too much reliance on basic customer profile information and sales history to drive marketing campaigns. ... >>

BizReport | Ecommerce archives January 04, 2013

Top 4 ways to build data strategy

According to a recent study by Radar Research that was commissioned by BlueKai, 40% of brands that were surveyed said that they are currently using a data management platform with an additional 30% expecting to implement the platform in 2013.... >>

BizReport | Advertising archives October 19, 2010

New online ad network mines data to deliver relevant ads

This week a new online advertising network launches which may help brands with the relevancy problem. Delivering ads which are relevant to a consumer at a specific time is one of the bigger challenges for advertisers. The new ad network,... >>

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