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BizReport | Advertising archives October 21, 2019

Implications for Nike's purchase of data platform

Recently, athletic brand Nike announced plans to buy up Celect, a data science hub. The impetus behind the buy is to give Nike better insight into what their customers want, but there are bigger implications for the buy according to... >>

BizReport | Social Marketing October 21, 2016

'Password fatigue' drives social login use

With most consumers experiencing 'password fatigue', social login use is growing in popularity. However, as Janrain's recent report reveals, the social login option creates its own concerns among consumers. ... >>

BizReport | Ecommerce archives September 29, 2016

57% of consumers do not trust a business with their data

More than half of consumers do not trust businesses to use their personal data responsibly, reveals a new study released this week by the Chartered Institute of Marketing.... >>

BizReport | Ecommerce archives September 17, 2015

Retailers use of customer data found wanting

A new report from Yes Lifecycle Marketing suggests that, despite access to more online and offline customer than ever before, retailers are not fully utilizing that data to engage their most valuable customers. ... >>

BizReport | Loyalty Marketing September 10, 2015

Few consumers feel rewarded for providing personal data to marketers

Most consumers are happy to share personal data with brands, but very few are seeing 'special benefits' from providing this information, according to new research from marketing and loyalty analytics firm Aimia. ... >>

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