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BizReport | Advertising November 30, 2016

How use data to improve customer service

While brands have a plethora of data available to better engage and convert customers, in the customer service space, many are not using data wisely. . .or in some cases at all. That, according to one expert, is a big... >>

BizReport | Internet August 03, 2015

Personal data: Lack of trust could hinder business growth

Growth of digital services and businesses in the UK relies heavily on trust in the use of personal data, something which, according to a new study from the Digital Catapult, is currently lacking among a significant number of consumers. ... >>

BizReport | Internet September 03, 2014

Study indicates conservative data approach best

Data breaches like the recent Target scandal make all of us think harder about our private information. Are we safe enough? Should we take additional steps? What about the brands we choose to shop with, are they protecting us? ... >>

BizReport | Advertising December 27, 2012

Data, content solutions to help brands in 2013

If content and data are the keys to success in 2013, three announcements from veteran content and data portals will likely ease marketers' minds heading into the New Year.... >>

BizReport | Mobile Marketing September 06, 2012

Dislike of data-sharing drives over half of mobile users to ditch apps

Some mobile apps such as maps and games collect a user's personal details or even track their location. More than half of Americans who use such apps have thought twice about using one once they learned just how much information... >>

BizReport | Loyalty Marketing May 28, 2012

Just 16% reap business benefits of single customer view

While 72% of businesses in the UK know using customer data will improve business and customer satisfaction, just 16% have a true single customer view (SCV) in place, according to a new survey by Experian. ... >>

BizReport | Advertising March 22, 2011

eXelate launches new data management platform

A new release from eXelate may help advertisers retain more control over online campaigns. Called DataLinX, the data management platform is set up to help monitor website latency, offer pixel free integrations - so no cookies are needed - and... >>

BizReport | Email Marketing November 23, 2009

CMO: Demonstrate insight and intimacy to engage via email

Brands that continue to send irrelevant, mass mailings either by mail or email risk alienating consumers by demonstrating a lack of insight and intimacy, reveals a new poll from the Chief Marketing Officer Council and InfoPrint Solutions.... >>

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