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BizReport | Advertising archives June 19, 2014

Data, programmatic buying at heart of 3 new offerings

Look for new targeting and buying options from three new offerings in the online and television spaces. Here are the details:... >>

BizReport | Advertising archives November 01, 2013

Releases add analytics, data options

Data is the key to the online space, and two new releases are set up to deliver real time and first party analytics to brands across the online space. Here's how:... >>

BizReport | Ecommerce archives May 20, 2013

BlueKai rolls out 3rd party data options

BlueKai has rolled out a new data validation methodology, set up to offer brands and marketers consensus-based third party data. Geared toward audience validation, the new offering should offer brands more insight into how to judge the data offered.... >>

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