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BizReport | Advertising March 07, 2018

How marketers can ID data shortfalls

Data is key to engaging customers, but collecting the data is merely the starting point. From there, marketers must be ready to analyze and integrate data sets, have the right technology to put data to use, and then create systems... >>

BizReport | Advertising September 10, 2015

Brands: How to deal with multiple data silos

According to one new report about half of brands are stymied by the vast amount of data available to them. Data that should make their job simpler is instead making it harder for brands to connect with their customers. One... >>