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BizReport | Advertising January 28, 2020

On data privacy day, experts weigh in on data regulations

It's Data Privacy Day in the US, and with new regulations going into effect this year, we asked a few digital experts what the impact of GDPR, CCPA, and other regulations might be on both digital brands and consumers. ... >>

BizReport | Advertising January 10, 2020

For Americans risks outweigh benefits of data collection

Americans feel they're followed too much in the online space, and it makes them feel unsafe. That is a key takeaway from recent Pew Research data in which 81% of Americans said the risks of data collection 'outweigh' the rewards.... >>

BizReport | Advertising archives June 25, 2019

Expert: How data will impact the next 5 years

Data collection and analysis continues to become more important for business success, but consumers continue to worry about data breaches and how their private information is used, leaving many merchants and marketers wondering just what they can, could, or should... >>

BizReport | Law & Regulation October 16, 2018

Expert: GDPR Impact Varied

It's been five months since the European GDPR rules went into effect, changing how businesses collect, store, and use consumer data. Though it is specific to European brands, many businesses throughout the world have implemented GDPR-friendly practices in anticipation of... >>

BizReport | Advertising archives October 19, 2017

Marketers failing at personalization

Despite the wealth of customer data available - or perhaps because of it - marketers continue to struggle with personalization. That's the word from Sitecore; their global study finds that while most (79%) marketers believe personalization is a priority, they... >>

BizReport | Advertising archives September 04, 2017

Marketers: Combining customer data will give a more holistic view

While once it made since to silo customer data into online and offline interactions, that time is long past. The problem? Many marketers continue looking at siloed customer views. ... >>

BizReport | Advertising archives August 14, 2017

Survey IDs time as key to follow-up fail

Manual data entry is killing brands' ability to follow up with leads. That is a key takeaway from Certain data, which found that most (73%) are still using manual data entry to collect customer data at live events. ... >>

BizReport | Ecommerce archives August 10, 2017

How to use form data to better understand customers

There is much to be learned from consumers' buying patterns and even their social media interests, but many businesses are missing out on using data provided to them by customers through simple things like forms. Here's how advertisers and publishers... >>

BizReport | Internet May 11, 2017

86% of US, UK marketers believe data, data, and more data key to success

It's just a year until the General Data Protection Regulation (GDPR) comes into effect, and new research from BlueVenn suggests that many marketers will need to change their attitude towards customer data collection. ... >>

BizReport | Research archives April 27, 2017

Marketers say their role is to collect, not analyze, customer data

Marketers say they spend far too much time analyzing data and too little on more creative aspects of the role, according to new research among US and UK marketers by marketing automation brand, BlueVenn. ... >>

BizReport | Research archives April 27, 2017

Two-thirds of US, UK consumers worried about how brands use personal data

The latest 'State of Consumer Privacy and Trust' survey has been released by identity management firm, Gigya, and it reveals that many consumers still harbor concerns. ... >>

BizReport | Mobile Marketing December 29, 2016

Experts: Mobile, location data needed

While there is no doubt that digital will be a powerful force for retailers in 2017, retailers with physical stores have other challenges they will need to face. Should they enter social? What about mobile? And are beacons really worth... >>

BizReport | Ecommerce archives September 29, 2016

57% of consumers do not trust a business with their data

More than half of consumers do not trust businesses to use their personal data responsibly, reveals a new study released this week by the Chartered Institute of Marketing.... >>

BizReport | Advertising archives August 15, 2016

Consumers want a fair trade for their personal data

Customer relationship management specialists, Amaze One, has revealed the fine balance between a great personalized experience and a creepy one, and what it takes to encourage consumers to share more information.... >>

BizReport | Advertising archives June 27, 2016

Study: Still a disconnect between data, growth

The use of data analytics continues to be a challenging area for businesses. That's one key takeaway from the new 3Q Digital report, Modern Marketers: Addressing Today's Three Biggest Challenges to Growth. ... >>

BizReport | Advertising archives January 29, 2016

3 big data resolutions businesses should implement

According to several reports, brands can expect data to become a bigger player in their marketing strategies over the next year. One expert offers his top 3 resolutions for brands to implement this year. ... >>

BizReport | Loyalty Marketing January 21, 2016

Consumers' willingness to share data 'context-dependent'

Americans' attitudes regarding the choice between privacy versus sharing and disclosure of personal information boils down to "it depends", according to new research from the Pew Research Center. ... >>

BizReport | Trends & Ideas archives December 04, 2015

72% of businesses collect and store data they never use

Almost a three-quarters of businesses admitted they often collect data that they never end up using, according to recent research from data storage providers Pure Storage. ... >>

BizReport | Research archives October 21, 2015

Study: CFOs want single-source data information

Looking ahead to 2016, CFOs are looking for more streamlined data. That according to a new Adaptive Insights survey which found most CFOs believe siloed data (69%) and having inaccurate data (40%) for planning purposes are their biggest challenges moving... >>

BizReport | Advertising archives September 28, 2015

Brands: Data trends to watch

The drive to data is a huge trend in the online space. Brands are collecting more data, analyzing more data and integrating more data. Here are the trends to watch in the data space. ... >>

BizReport | Advertising archives March 24, 2015

Study: Brands 'unable' to merge data fragments

Despite the wealth of data available in the online space - or perhaps because of it - many marketers are still struggling to engage and convert shoppers. Even those shoppers who should be prime targets. A new study out from... >>

BizReport | Advertising archives March 18, 2015

Study: Disconnect between data, experience

While most brands know the power of data, many continue to struggle with analyzing and them implementing strong, data-based strategies. And that, according to new research out from Econsultancy and Ensighten, is hurting the overall customer experience.... >>

BizReport | Advertising archives January 30, 2015

Study: Dirty Data a problem for marketers

There is a new danger in the online space, marketers, and it may be in your data silos even now. Dirty data, or data that has been compromised in some way, is becoming a big problem for brands. In fact,... >>

BizReport | Advertising archives January 30, 2015

How new data collection techniques may impact your business

Gathering not only data about where traffic originates or which products are purchased online, but data based on customer feedback and the entire purchase funnel may be a big influencer for brands in 2015. One expert explains. ... >>

BizReport | Advertising archives January 28, 2015

Top 3 data collection trends for 2015

Data will continue to be key for brands in 2015, but it's no longer the collection of data that should be foremost in marketers' minds. Instead, brands need to understand how to correlate data from across devices and channels to... >>

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