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BizReport | Internet February 19, 2020
What Chrome's 'SameSite Cookie' update means for marketers
This week, Google announced an update for SameSite Cookies. In brief, this update will require sites to explicitly label the third-party cookies that can be used on other sites. Cookies without the proper labelling won't work in the Chrome browser.... >>
BizReport | Advertising January 31, 2020
Reports: Some may not understand where data risks lie
Two new reports out this week shed light on what consumers know - and don't know - about data collection practices and data risks. And some of the findings indicate users' willingness to ignore data risks for certain outlets -... >>
BizReport | Law & Regulation January 30, 2020
CCPA is Coming: What digital marketers need to know
Two years ago it was the EU's GDPR regulations, but now American businesses will have a new ruling to contend with: the CCPA. The new rulings deal with consumer privacy and data usage. How big a deal with CCPA be... >>
BizReport | Advertising January 28, 2020
On data privacy day, experts weigh in on data regulations
It's Data Privacy Day in the US, and with new regulations going into effect this year, we asked a few digital experts what the impact of GDPR, CCPA, and other regulations might be on both digital brands and consumers. ... >>
BizReport | Advertising January 10, 2020
For Americans risks outweigh benefits of data collection
Americans feel they're followed too much in the online space, and it makes them feel unsafe. That is a key takeaway from recent Pew Research data in which 81% of Americans said the risks of data collection 'outweigh' the rewards.... >>
BizReport | Advertising archives June 25, 2019
Expert: How data will impact the next 5 years
Data collection and analysis continues to become more important for business success, but consumers continue to worry about data breaches and how their private information is used, leaving many merchants and marketers wondering just what they can, could, or should... >>
BizReport | Law & Regulation October 16, 2018
Expert: GDPR Impact Varied
It's been five months since the European GDPR rules went into effect, changing how businesses collect, store, and use consumer data. Though it is specific to European brands, many businesses throughout the world have implemented GDPR-friendly practices in anticipation of... >>
BizReport | Advertising archives October 19, 2017
Marketers failing at personalization
Despite the wealth of customer data available - or perhaps because of it - marketers continue to struggle with personalization. That's the word from Sitecore; their global study finds that while most (79%) marketers believe personalization is a priority, they... >>
BizReport | Advertising archives September 04, 2017
Marketers: Combining customer data will give a more holistic view
While once it made since to silo customer data into online and offline interactions, that time is long past. The problem? Many marketers continue looking at siloed customer views. ... >>
BizReport | Advertising archives August 14, 2017
Survey IDs time as key to follow-up fail
Manual data entry is killing brands' ability to follow up with leads. That is a key takeaway from Certain data, which found that most (73%) are still using manual data entry to collect customer data at live events. ... >>
BizReport | Ecommerce archives August 10, 2017
How to use form data to better understand customers
There is much to be learned from consumers' buying patterns and even their social media interests, but many businesses are missing out on using data provided to them by customers through simple things like forms. Here's how advertisers and publishers... >>
BizReport | Internet May 11, 2017
86% of US, UK marketers believe data, data, and more data key to success
It's just a year until the General Data Protection Regulation (GDPR) comes into effect, and new research from BlueVenn suggests that many marketers will need to change their attitude towards customer data collection. ... >>
BizReport | Research archives April 27, 2017
Marketers say their role is to collect, not analyze, customer data
Marketers say they spend far too much time analyzing data and too little on more creative aspects of the role, according to new research among US and UK marketers by marketing automation brand, BlueVenn. ... >>
BizReport | Research archives April 27, 2017
Two-thirds of US, UK consumers worried about how brands use personal data
The latest 'State of Consumer Privacy and Trust' survey has been released by identity management firm, Gigya, and it reveals that many consumers still harbor concerns. ... >>
BizReport | Mobile Marketing December 29, 2016
Experts: Mobile, location data needed
While there is no doubt that digital will be a powerful force for retailers in 2017, retailers with physical stores have other challenges they will need to face. Should they enter social? What about mobile? And are beacons really worth... >>
BizReport | Ecommerce archives September 29, 2016
57% of consumers do not trust a business with their data
More than half of consumers do not trust businesses to use their personal data responsibly, reveals a new study released this week by the Chartered Institute of Marketing.... >>
BizReport | Advertising archives August 15, 2016
Consumers want a fair trade for their personal data
Customer relationship management specialists, Amaze One, has revealed the fine balance between a great personalized experience and a creepy one, and what it takes to encourage consumers to share more information.... >>
BizReport | Advertising archives June 27, 2016
Study: Still a disconnect between data, growth
The use of data analytics continues to be a challenging area for businesses. That's one key takeaway from the new 3Q Digital report, Modern Marketers: Addressing Today's Three Biggest Challenges to Growth. ... >>
BizReport | Advertising archives January 29, 2016
3 big data resolutions businesses should implement
According to several reports, brands can expect data to become a bigger player in their marketing strategies over the next year. One expert offers his top 3 resolutions for brands to implement this year. ... >>
BizReport | Loyalty Marketing January 21, 2016
Consumers' willingness to share data 'context-dependent'
Americans' attitudes regarding the choice between privacy versus sharing and disclosure of personal information boils down to "it depends", according to new research from the Pew Research Center. ... >>
BizReport | Trends & Ideas archives December 04, 2015
72% of businesses collect and store data they never use
Almost a three-quarters of businesses admitted they often collect data that they never end up using, according to recent research from data storage providers Pure Storage. ... >>
BizReport | Research archives October 21, 2015
Study: CFOs want single-source data information
Looking ahead to 2016, CFOs are looking for more streamlined data. That according to a new Adaptive Insights survey which found most CFOs believe siloed data (69%) and having inaccurate data (40%) for planning purposes are their biggest challenges moving... >>
BizReport | Advertising archives September 28, 2015
Brands: Data trends to watch
The drive to data is a huge trend in the online space. Brands are collecting more data, analyzing more data and integrating more data. Here are the trends to watch in the data space. ... >>
BizReport | Advertising archives March 24, 2015
Study: Brands 'unable' to merge data fragments
Despite the wealth of data available in the online space - or perhaps because of it - many marketers are still struggling to engage and convert shoppers. Even those shoppers who should be prime targets. A new study out from... >>
BizReport | Advertising archives March 18, 2015
Study: Disconnect between data, experience
While most brands know the power of data, many continue to struggle with analyzing and them implementing strong, data-based strategies. And that, according to new research out from Econsultancy and Ensighten, is hurting the overall customer experience.... >>
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