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BizReport | Advertising January 29, 2016

3 big data resolutions businesses should implement

According to several reports, brands can expect data to become a bigger player in their marketing strategies over the next year. One expert offers his top 3 resolutions for brands to implement this year. ... >>

BizReport | Internet February 19, 2013

46% of marketers 'occasionally' gain insight from company analytics data

MarketingSherpa's first ever Marketing Analytics Benchmark Report has just been released. Packed with insights from marketers in over 1,100 companies, the report outlines what marketers are doing right in their use of marketing analytics and where there's room for improvement.... >>

BizReport | Ecommerce November 26, 2012

Women more likely to hold grudge against firms providing bad online, offline experience

Consumers aren't quick to forget when they've had a bad in-store or online experience. However, according to an online YouGov survey commissioned by Emailvision, women are more likely to hold a grudge than men. ... >>

BizReport | Advertising November 01, 2012

Lyris: How to make the most of big data

As more brands move into the online space better ways of targeting consumers is important. Data that identifies customers and helps brands serve the right content and ads is crucial. One problem is finding the right data and knowing how... >>

BizReport | Email Marketing September 19, 2012

Over half of email marketers fail to segment email lists

It's hard to believe but, according to a new study from email intelligence provider Return Path, over half of email marketers fail to segment customers and continue to fire off the same email communication to all in their database. ... >>

BizReport | Advertising May 22, 2012

Genome: Yahoo's answer to big data analytics

With the purchase of interclick in December last year, all the pieces were in place for Yahoo's upcoming ad solution that crunches big data - Genome.... >>

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