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BizReport | Advertising March 07, 2018

How marketers can ID data shortfalls

Data is key to engaging customers, but collecting the data is merely the starting point. From there, marketers must be ready to analyze and integrate data sets, have the right technology to put data to use, and then create systems... >>

BizReport | Advertising September 22, 2017

Top 4 habits from top sales teams

Teamwork is becoming a bigger performance key for sales teams, especially in the digital space. Here's what top sales teams are doing, based on new data out from CloudCraze. ... >>

BizReport | Advertising September 10, 2015

Brands: How to deal with multiple data silos

According to one new report about half of brands are stymied by the vast amount of data available to them. Data that should make their job simpler is instead making it harder for brands to connect with their customers. One... >>

BizReport | Advertising April 16, 2015

Top 3 tips to add personality to your targeting

Behavior and context are crucial to brands understanding what their online customers want and need. But, according to one expert, there is more to targeting that context and behavior, he says brands also need to take into account the personality... >>

BizReport | Advertising April 03, 2015

Top 3 tips for data analysis

More brands are beginning to think of data not as an issue for IT departments to deal with, but as an area that everyone - from sales and advertising to PR pros - need to be able to deal with.... >>