RSS feed Get our RSS feed

News by Topic




BizReport : Tags : Tag Results

Tag Results

Search this site:

52 Tag Results

Pagination: 1 - 2 - 3

25 result(s) displayed (1 - 25):

BizReport | Advertising September 04, 2017

Marketers: Combining customer data will give a more holistic view

While once it made since to silo customer data into online and offline interactions, that time is long past. The problem? Many marketers continue looking at siloed customer views. ... >>

BizReport | Advertising August 14, 2017

Survey IDs time as key to follow-up fail

Manual data entry is killing brands' ability to follow up with leads. That is a key takeaway from Certain data, which found that most (73%) are still using manual data entry to collect customer data at live events. ... >>

BizReport | Research April 27, 2017

Marketers say their role is to collect, not analyze, customer data

Marketers say they spend far too much time analyzing data and too little on more creative aspects of the role, according to new research among US and UK marketers by marketing automation brand, BlueVenn. ... >>

BizReport | Mobile Marketing March 16, 2017

Mobile marketers admit being unable to effectively identify and utilize mobile signals, data

A new report reveals the vast majority of senior marketers in the UK admit a lack of confidence in their ability to adequately exploit mobile marketing. ... >>

BizReport | Advertising February 27, 2017

Expert: Data key for financial campaigns

More and more, consumers are using mobile devices to monitor their financial accounts or even make stock trades. That, says one expert, is why financial brands must not only key in on data for better targeting. ... >>

BizReport | Advertising February 09, 2017

Ad Roundup: Data partnerships, releases

In today's advertising roundup, partnerships and a new marketing tool release all have data at their core. ... >>

BizReport | Research January 10, 2017

Most marketers consider data analysis skills more important than social media skills

New research conducted across the US and UK reveals that data analysis skills are considered most important by marketers to their organization. ... >>

BizReport | Advertising January 03, 2017

Prediction: Data to become industry catalyst

Data, data, data. For at least five years, experts have been underlining the importance not only of data collection but proper data analysis. However, in 2017, the need for true understanding of data will be even more important. So says... >>

BizReport | Mobile Marketing December 29, 2016

Experts: Mobile, location data needed

While there is no doubt that digital will be a powerful force for retailers in 2017, retailers with physical stores have other challenges they will need to face. Should they enter social? What about mobile? And are beacons really worth... >>

BizReport | Advertising November 30, 2016

How use data to improve customer service

While brands have a plethora of data available to better engage and convert customers, in the customer service space, many are not using data wisely. . .or in some cases at all. That, according to one expert, is a big... >>

BizReport | Advertising September 16, 2016

Expert: How 2nd party data can help businesses

While most businesses focus on the analysis of first party data, benefits can also be gained from second party data. One expert explains. ... >>

BizReport | Trends & Ideas September 02, 2016

Sprechen Sie data?

A new report into what skills employers place great value on reveals that data and analytics skills have overtaken talents such as being able to speak more than one language.... >>

BizReport | Advertising April 28, 2016

How data impacts marketing automation

While many brands have quickly adopted marketing automation, many don't have the systems in place to get the most from automation. One expert explains why and offers tips to help. ... >>

BizReport | Advertising December 21, 2015

How to use predictive analysis

As data collection and analysis matures so does the way to use and interpret data. According to one expert predictive analysis will be the next wave of data use. Here is why. ... >>

BizReport | Advertising December 11, 2015

How to better use data in 2016

There is a move in the data space to remove human bias. According to one expert, this trend will become a major force in 2016. Here is why. ... >>

BizReport | Advertising September 28, 2015

Brands: Data trends to watch

The drive to data is a huge trend in the online space. Brands are collecting more data, analyzing more data and integrating more data. Here are the trends to watch in the data space. ... >>

BizReport | Advertising September 11, 2015

Top 3 tips to deal with multiple data silos

Extrapolating data from email lists, social media and even online display campaigns has become relatively simple. The problem comes with aggregating those data points from across the online and offline spaces and siloing it into a singular view of the... >>

BizReport | Advertising August 28, 2015

Expert: How to turn data-rich into data-action

There is a plethora of data available to brands these days - social media data, click data, past purchases and even snail-mail newsletter lists. But turning this data rich atmosphere into actionable insights is still hard. One expert offers his... >>

BizReport | Advertising August 20, 2015

Expert: Brands need to get serious with data

It's no longer enough for brands to say they are interested in data. According to one expert, it's time for brands to take action on the data in their repositories. ... >>

BizReport | Advertising July 15, 2015

Top 4 tips to improve customer experience through data

The customer experience is becoming more important to retailers and marketers every day, and that experience must be equal across devices as well as in stores. One expert offers advice on how to use data to improve the customer experience.... >>

BizReport | Advertising July 06, 2015

Report: Data scientists spend bulk of time cleaning up

It turns out a lot of data scientist aren't spending their time analyzing data but in cleaning up data. That's the takeaway from a new Xplenty report which shows between 50% and 90% of business intelligence (BI) workers' time is... >>

BizReport | Advertising May 15, 2015

Top 3 tips for better customer engagement

Companies need to understand the sources of data and their relative value, in order to give the proper weight to any "counterintuitive data" they may receive, says one expert. This means that brands have to invest in the training needed... >>

BizReport | Advertising May 14, 2015

Brands: Are you stumbling over data?

Today, brands are better at parsing data to gain customer insights, but many still have a long way to go when it comes to putting that information into an actionable context. There are still many issues companies need to work... >>

BizReport | Advertising May 11, 2015

Top tips for a better data strategy

Data is crucial for brands, be they online or brick and mortar. But did you know there is a difference between data, intelligence and insight? One expert breaks down what brands need to know to build a better data strategy.... >>

BizReport | Advertising April 03, 2015

Top 3 tips for data analysis

More brands are beginning to think of data not as an issue for IT departments to deal with, but as an area that everyone - from sales and advertising to PR pros - need to be able to deal with.... >>

Pagination: 1 - 2 - 3