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BizReport | Advertising June 25, 2019

Expert: How data will impact the next 5 years

Data collection and analysis continues to become more important for business success, but consumers continue to worry about data breaches and how their private information is used, leaving many merchants and marketers wondering just what they can, could, or should... >>

BizReport | Advertising June 25, 2018

Expert: Brands missing mark in data, retargeted campaigns

Recently, the Wall Street Journal released findings of a new study which found, among other things, that consumers are feeling more spammed by brands than ever. This, according to one expert is partially because of the disconnect between brands, consumers,... >>

BizReport | Advertising October 19, 2017

Marketers failing at personalization

Despite the wealth of customer data available - or perhaps because of it - marketers continue to struggle with personalization. That's the word from Sitecore; their global study finds that while most (79%) marketers believe personalization is a priority, they... >>

BizReport | Advertising October 09, 2017

More marketers turning to AI, here's why

Over the past few years, more and more marketers have pushed budget spend into artificial intelligence. To the point that, according to new data, most marketers are planning on increasing their martech budgets moving forward. The problem? AI is proving... >>

BizReport | Advertising September 04, 2017

Marketers: Combining customer data will give a more holistic view

While once it made since to silo customer data into online and offline interactions, that time is long past. The problem? Many marketers continue looking at siloed customer views. ... >>

BizReport | Advertising August 14, 2017

Survey IDs time as key to follow-up fail

Manual data entry is killing brands' ability to follow up with leads. That is a key takeaway from Certain data, which found that most (73%) are still using manual data entry to collect customer data at live events. ... >>

BizReport | Research April 27, 2017

Marketers say their role is to collect, not analyze, customer data

Marketers say they spend far too much time analyzing data and too little on more creative aspects of the role, according to new research among US and UK marketers by marketing automation brand, BlueVenn. ... >>

BizReport | Mobile Marketing March 16, 2017

Mobile marketers admit being unable to effectively identify and utilize mobile signals, data

A new report reveals the vast majority of senior marketers in the UK admit a lack of confidence in their ability to adequately exploit mobile marketing. ... >>

BizReport | Advertising February 27, 2017

Expert: Data key for financial campaigns

More and more, consumers are using mobile devices to monitor their financial accounts or even make stock trades. That, says one expert, is why financial brands must not only key in on data for better targeting. ... >>

BizReport | Advertising February 09, 2017

Ad Roundup: Data partnerships, releases

In today's advertising roundup, partnerships and a new marketing tool release all have data at their core. ... >>

BizReport | Research January 10, 2017

Most marketers consider data analysis skills more important than social media skills

New research conducted across the US and UK reveals that data analysis skills are considered most important by marketers to their organization. ... >>

BizReport | Advertising January 03, 2017

Prediction: Data to become industry catalyst

Data, data, data. For at least five years, experts have been underlining the importance not only of data collection but proper data analysis. However, in 2017, the need for true understanding of data will be even more important. So says... >>

BizReport | Mobile Marketing December 29, 2016

Experts: Mobile, location data needed

While there is no doubt that digital will be a powerful force for retailers in 2017, retailers with physical stores have other challenges they will need to face. Should they enter social? What about mobile? And are beacons really worth... >>

BizReport | Advertising November 30, 2016

How use data to improve customer service

While brands have a plethora of data available to better engage and convert customers, in the customer service space, many are not using data wisely. . .or in some cases at all. That, according to one expert, is a big... >>

BizReport | Advertising September 16, 2016

Expert: How 2nd party data can help businesses

While most businesses focus on the analysis of first party data, benefits can also be gained from second party data. One expert explains. ... >>

BizReport | Trends & Ideas September 02, 2016

Sprechen Sie data?

A new report into what skills employers place great value on reveals that data and analytics skills have overtaken talents such as being able to speak more than one language.... >>

BizReport | Advertising April 28, 2016

How data impacts marketing automation

While many brands have quickly adopted marketing automation, many don't have the systems in place to get the most from automation. One expert explains why and offers tips to help. ... >>

BizReport | Advertising December 21, 2015

How to use predictive analysis

As data collection and analysis matures so does the way to use and interpret data. According to one expert predictive analysis will be the next wave of data use. Here is why. ... >>

BizReport | Advertising December 11, 2015

How to better use data in 2016

There is a move in the data space to remove human bias. According to one expert, this trend will become a major force in 2016. Here is why. ... >>

BizReport | Advertising September 28, 2015

Brands: Data trends to watch

The drive to data is a huge trend in the online space. Brands are collecting more data, analyzing more data and integrating more data. Here are the trends to watch in the data space. ... >>

BizReport | Advertising September 11, 2015

Top 3 tips to deal with multiple data silos

Extrapolating data from email lists, social media and even online display campaigns has become relatively simple. The problem comes with aggregating those data points from across the online and offline spaces and siloing it into a singular view of the... >>

BizReport | Advertising August 28, 2015

Expert: How to turn data-rich into data-action

There is a plethora of data available to brands these days - social media data, click data, past purchases and even snail-mail newsletter lists. But turning this data rich atmosphere into actionable insights is still hard. One expert offers his... >>

BizReport | Advertising August 20, 2015

Expert: Brands need to get serious with data

It's no longer enough for brands to say they are interested in data. According to one expert, it's time for brands to take action on the data in their repositories. ... >>

BizReport | Advertising July 15, 2015

Top 4 tips to improve customer experience through data

The customer experience is becoming more important to retailers and marketers every day, and that experience must be equal across devices as well as in stores. One expert offers advice on how to use data to improve the customer experience.... >>

BizReport | Advertising July 06, 2015

Report: Data scientists spend bulk of time cleaning up

It turns out a lot of data scientist aren't spending their time analyzing data but in cleaning up data. That's the takeaway from a new Xplenty report which shows between 50% and 90% of business intelligence (BI) workers' time is... >>

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