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BizReport | Social Marketing February 02, 2017

Dark Social key playing field for targeting affluent rugby fans

The biggest annual rugby tournament is about to kick off and new research reveals that marketers who ignore Dark Social channels miss out in targeting highly affluent rugby fans. ... >>

BizReport | Social Marketing July 26, 2016

UK: Dark Social sharing of Olympics a way to avoid spoilers?

The 2016 Olympics will be a 'sharing-fest' among Brits, according to marketing tech firm RadiumOne, but much of that sharing will take place on dark social.... >>

BizReport | Social Marketing July 05, 2016

Movie reviews, not trailers, are most-shared content

Research from RadiumOne reveals that, when it comes to driving ticket sales for movies, film reviews are shared more than movie trailers and movie genre is an important factor in which type of content is shared. ... >>

BizReport | Social Marketing June 09, 2016

84% of all sharing is happening on Dark Social

More and more content is being shared outside of public social networks, according to new data released by marketing tech firm RadiumOne, and this sharing behavior is a challenge to brands.... >>

BizReport | Social Marketing December 01, 2014

Sharing via 'dark social' outstrips all social channels combined by three-to-one

Just how much online sharing activity takes place via 'Dark Social' channels? A significant amount, according to new research from RadiumOne. So much so that marketers need to pay attention to such behavior to get a better insight into their... >>

BizReport | Social Marketing August 01, 2014

Top 3 tips to harness dark social data

Properly attributing visits, clicks and shares across the online and social spaces allows brands to tailor their content marketing to create content with which their audience will engage. This also represents the best potential communities to connect with and can... >>

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