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BizReport | Social Marketing January 10, 2012

Companies struggle to manage masses of social media accounts

How many social media pies does your company have its finger in? A new report from research firm Altimeter Group finds many companies are struggling to manage a massive number of social media accounts. ... >>

BizReport | Advertising January 05, 2012

How to better use feedback in 2012

Customer feedback is not new to most brands, especially those utilizing customer service email or phone numbers. But there is a relatively new area of feedback found in social networks that isn't being utilized to the fullest extent.... >>

BizReport | Mobile Marketing July 29, 2011

Mobile Brands: Customer experience a priority

To this point, mobile may have been all about the convenience factor, but new research from OpinionLab finds that moving forward mobile will be about the experience - just as online and social have become. The data, conducted during the... >>

BizReport | Ecommerce June 03, 2011

Poor understanding of online customer experience costing firms billions

British and American firms are losing out on billions in online revenues thanks to their poor understanding of the overall online customer experience, according to a new survey from Tealeaf conducted by Econsultancy.... >>

BizReport | Research July 23, 2010

Want more conversions? Focus on customer service

There is a saying going around between consumers that marketers need to not only be aware of, but crushing. Listen in on social conversations or just set up 'listening posts' in brick-and-mortar stores and you'll likely hear, 'Customer service is... >>

BizReport | Research October 26, 2009

Are you doing enough to promote the customer experience?

Over the past year ,as brands large and small have fought for every consumer purchase, a lot has been said about the customer experience. Study A insists that creating an online customer experience will increase sales. Study B cites information... >>

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