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BizReport | Advertising archives October 22, 2015

Brands: How to better ID your customer segments

So you know female Millennials are most likely to shop for your brand's items. Is that enough to fully identify your segment? Not necessarily - especially during the busy holiday season. One expert offers his top tips to better identify... >>

BizReport | Email Marketing March 26, 2008

iPost launches Autotarget technology

Email marketers can now more easily take customer buying behavior data that collects in their sales databases and use it to target emails to specific personas, thanks to iPost's recently launched production release of their Autotarget technology.... >>