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BizReport | Advertising archives June 04, 2018
Survey: Truth more important than marketing
According to one new report, consumers are less interested in marketing campaign buzzwords and more interested in the truth of how a product works. Which could mean marketers need to reevaluate how they are trying to reach these shoppers. ... >>
BizReport | Trends & Ideas archives April 15, 2013
212% rise in mobile social ecommerce interaction
The role of mobile in the consumer review process has increased significantly over the last 18 months, according to new research from Econsultancy, further highlighting the need for brands and retailers to provide a seamless mobile experience. ... >>
BizReport | Ecommerce archives January 11, 2012
Negative reviews are effective conversion tools
Don't delete those negative reviews. Believe it or not they're one of your most effective conversion tools, according to new data released by social commerce company Reevoo.... >>
BizReport | Ecommerce archives March 07, 2009
Reluctant shoppers swayed by peer-generated content
Consumers are tightening the grip on their wallets, but a recent survey by Jupiter Research for Bazaarvoice and richrelevance found that all is not lost for online retailers and manufacturers if they concentrate on providing consumers with the tools and... >>
BizReport | Ecommerce archives February 04, 2009
What reaction do consumers have to negative reviews?
It's clear from previous research that consumers rely heavily on customer ratings and reviews when making purchase decisions. But, do you know how your site visitors react to reading negative feedback or what they will do next, and do professionally-written... >>
BizReport | Social Marketing December 05, 2008
Online reviews usage peaks on Thanksgiving, Cyber Monday
Consumers turned to online reviews in large numbers in the run up to Black Friday, found Bazaarvoice, peaking during the evening of Thanksgiving Day and again on Cyber Monday. ... >>
BizReport | Research archives December 20, 2007
Majority of online shoppers very satisfied with service
Online shoppers have, overall, been very happy with the customer support they received during the holiday shopping season this year, finds Nielsen Online.... >>
BizReport | Research archives November 19, 2007
Optimize websites for choosy Christmas shoppers
Online shoppers are looking for more than the average online storefront, found a recent survey of U.S. adult Internet users. The shopper's age and the website features offered may influence their decision to buy.... >>
BizReport | Social Marketing November 13, 2007
The rise of the social researcher
A new study of social shopping has been released by the e-tailing group and PowerReviews in which they uncover a new breed of online shopper – the Social Researcher. ... >>
BizReport | Ecommerce archives July 20, 2007
Walmart.com launches product review feature
After the discovery that their most-requested online feature was the ability to review and rate products, Walmart.com has given its customers what they want and updated the online store's capabilities.... >>
BizReport | Social Marketing April 26, 2007
QVC.com's customers embrace rating and review feature
Just weeks after QVC.com employed Bazaarvoice’s user review and ratings system, it had users rushing to post feedback on their purchases.... >>
BizReport | Social Marketing April 03, 2007
Woolworths (UK) appoints Reevoo to manage customer reviews
Woolworths (UK) is incorporating social marketing elements in to its U.K. website, appointing Reevoo to collate and publish customer product reviews.... >>
BizReport | Trends & Ideas archives March 05, 2007
New-media winners endear consumers with transparency, trust and generosity
There has been a shift in consumer values when it comes to branding and brand messages. Nowadays consumers want more honest, authentic relationships based on trust, self expression and connections, so stop selling and start building relationships.... >>
BizReport | Search Marketing March 02, 2007
CitySearch set to buy InsiderPages
Research has shown that customer reviews of products and services are a good way for marketers to boost revenue. Local businesses advertising with IAC, parent company of CitySearch and Ask.com, will have another outlet for consumer reviews with IAC's purchase... >>
BizReport | Ecommerce archives February 21, 2007
Websites benefit from turning customers into reviewers
E-tailers have been slow to incorporate customer reviews and ratings in their websites for fear of doing more damage than good, but new research shows, it can benefit business and increase sales.... >>
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