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BizReport | Advertising January 11, 2018

Top 3 tips to improve customer retention

Customer retention is expected by many experts to be the difference in marketers' growth this year because, while more and more customers are buying products online, fewer are returning time after time to the same brand. And, according to many,... >>

BizReport | Email Marketing October 25, 2016

Two-thirds of customers feel undervalued by providers

Many customers are turning to new providers for energy, insurance, banking or mobile because they feel they are receiving worse benefits than new customers. ... >>

BizReport | Advertising August 26, 2016

Optimove integration allows targeted campaigns via Google Ads

Marketing cloud specialists, Optimove, have announced a new integration with Google Ads that will enable businesses to target existing customers on Google with personalized ads.... >>

BizReport | Ecommerce April 13, 2016

Study: New vs. Returning - Which customer is stronger

There is a lot to be said for the returning customer. Returning customers show loyalty by coming back to a store to shop, returning shoppers spend more because of all those visits, and returning shoppers may tell friends about their... >>

BizReport | Ecommerce March 28, 2016

5 ways to improve customer retention

Consumers walk into new stores every day. They may buy one product, and never come back. One expert shares his top 5 tips to get those shoppers to come back, improving customer retention. ... >>

BizReport | Ecommerce October 22, 2015

Number of items in a first-time shopper's cart can tell online retailers much about future behavior

New research from customer retention software firm Optimove provides marketers with an insight into how a first-time customer's purchase behavior can be an indicator of their likelihood to return to make further purchases. ... >>

BizReport | Ecommerce June 05, 2015

Only one-third of online customers make second purchase within the year

Despite the efforts of marketers to retain customers and garner repeat purchases, a recent study by ecommerce analytics platform RJMetrics reveals that just one third of customers go on to purchase again within a year of their first purchase. ... >>

BizReport | Email Marketing June 28, 2011

dotMailer report reveals shocking email personalization stats

Today's email marketers have access to customer data that enables them to better target their messages but, according to dotMailer's annual Hitting the Mark report, few in the UK are making the most of this valuable pool of information.... >>

BizReport | Social Marketing July 09, 2010

Survey: Small businesses find success with social networking

Does social networking have a role to play in the business-to-business world? Absolutely it does, according to new figures released by business workspace solutions firm Regus that show businesses large and small successfully using social networks to find and keep... >>

BizReport | Email Marketing November 19, 2009

Email continues to play large part in small business marketing

Sometimes it seems like the business world is leaving email behind for new channels such as social media and mobile. But, according to new research from email marketing services provider Campaigner, that's not necessarily the case, particularly among small businesses... >>

BizReport | Ecommerce January 16, 2009

Report: It's time to focus on satisfaction

Consumers aren't buying but marketers are still selling. What is the best way to reach consumers during a down economy? A new report says it is time that marketers begin focusing more on customer satisfaction.... >>