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BizReport | Ecommerce August 16, 2017

Malware hampering ecommerce experience

Heading into the busy holiday shopping season, retailers may have to fight not only competitors but malware. That's the word from Namogoo, whose recent study found that up to 25% of ecommerce journeys are hampered by malware infections. ... >>

BizReport | Loyalty Marketing August 16, 2017

SMBs key in on loyalty

For small business owners, loyalty is the key, not only in building a customer base but in doing business with others. ... >>

BizReport | Loyalty Marketing February 14, 2017

Study: Brands must reevaluate loyalty

Loyalty isn't what it used to be, and brands are losing money because of it. That's a key takeaway from the new Accenture Strategy report, "Seeing Beyond the Loyalty Illusion". According to researchers more than half of US consumers have... >>

BizReport | Loyalty Marketing November 16, 2016

Study: Shoppers cheat on brands, even during holidays

Forget brand loyalty, even at the holidays. That's the takeaway from new ICLP data, which founds most (86%) of consumers surveyed would cheat on a favorite merchant for better deals, rewards, or other offers. ... >>

BizReport | Ecommerce March 28, 2016

5 ways to improve customer retention

Consumers walk into new stores every day. They may buy one product, and never come back. One expert shares his top 5 tips to get those shoppers to come back, improving customer retention. ... >>

BizReport | Advertising September 04, 2015

Expert: How to reconnect customers

According to recent data from Millward Brown Digital and MBlox while most (73%) of businesses believe they are doing a good job of expressing customer care fewer than half (41%) of consumers actually feel retailers care about them. This is... >>

BizReport | Loyalty Marketing August 18, 2014

Survey: Everyday items top list of reward opps

If you want a more loyal customer base, add some ordinary items to reward program items. That's the takeaway from a new survey out from Points, which more more consumers are earing reward points and/or miles by purchasing 'ordinary items'... >>

BizReport | Loyalty Marketing June 30, 2014

How Insightly uses one-to-one tools to improve reach

Insightly uses a few different strategies for building brand loyalty. For example, 24 hours after a new customer has signed up, they send 'check in' emails to learn if the customer is having issues. These kinds of 'nurture' tactics engage... >>

BizReport | Loyalty Marketing June 09, 2014

Brands: What loyalty program members really want

Think you're winning the loyalty war? Or could you make that program more integral to shoppers' everyday lives, building higher engagement through more effective messaging and campaigns? A new infographic from Key Ring, a part of G/O Digital, a Gannett... >>

BizReport | Loyalty Marketing October 24, 2013

How to increase loyalty participation

Loyalty programs have been around for decades, and they have always been popular. But, while more consumers are part of loyalty programs, fewer consumers are actually actively participating. One expert offers his advice to increase participation.... >>

BizReport | Ecommerce August 27, 2013

How to ID prospects in your existing client roster

Finding solid prospects in the online space is a hard sell. There may be a better place to find those prospects and it may be inside your existing client roster. Here's how brands can identify solid leads from within their... >>

BizReport | Loyalty Marketing July 01, 2013

Releases up the loyalty factor for brands

With more options for buying comes a greater need for brands to build customer loyalty. Two loyalty hubs are pushing the loyalty factor, helping brands to connect on a deeper level with their customers.... >>

BizReport | Ecommerce March 06, 2013

U.S. consumers not driven to shop online by same-day delivery

Same-day delivery isn't an option that excites many online shoppers, according to new survey results released by The Boston Consulting Group, because it costs too much.... >>

BizReport | Ecommerce December 17, 2012

Windsor Circle finds increase in buyers returning to cyber shop

The e-tail totals are in for both Black Friday and Cyber Monday, showing strong increases in online buying across the board. The days ended at more than $1 billion spent online. But new data out from Windsor Circle goes a... >>

BizReport | Ecommerce July 05, 2012

Drumbi: Great customer service motivates US shoppers to buy more

A new infographic, put together by consumer experience service Drumbi, reveals that many consumers would spend more with a company that provided a great customer service experience.... >>

BizReport | Ecommerce June 14, 2010

Online shoppers demand hassle-free returns policies

New research in the U.K. demonstrates just how important a hassle-free returns policy is when it comes to keeping customers. Drop the ball (or package) and you'll likely be shunned by unhappy shoppers in the future, found Collect+. ... >>

BizReport | Loyalty Marketing December 03, 2009

Emailvision suggests email marketers take advantage of "dead zone"

The "dead zone" between Christmas and New Year may be the period when consumers have more time to dedicate to your commuications, suggests Emailvision, and email marketers should take advantage of this with targeted promotions or brand loyalty messaging. ... >>

BizReport | Loyalty Marketing May 25, 2007

How to build online customer loyalty

Complex is probably the best way to describe the loyalty of an online shopper. However, knowing what helps to develop a loyal online following is a key for online marketers. A recent study sheds some light on the subject.... >>

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