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BizReport | Ecommerce August 31, 2020

Marketers: How to connect in an increasingly busy digital space

As more consumers have gone online many merchants and marketers have found there are issues with friction in the customer journey. Many have also found that consumers' needs have changed quickly, especially during the COVID-19 pandemic. To find out how... >>

BizReport | Mobile Marketing March 16, 2017

Mobile marketers admit being unable to effectively identify and utilize mobile signals, data

A new report reveals the vast majority of senior marketers in the UK admit a lack of confidence in their ability to adequately exploit mobile marketing. ... >>

BizReport | Ecommerce archives December 14, 2016

Most marketers continue to record sales on last-click basis

The majority of online retailers attribute sales based on the last-click yet better technology, more time and more resources would yield better results, according to new research from digital marketing agency R.O.EYE. ... >>

BizReport | Ecommerce archives May 10, 2016

Study: Brands investing in the journey

The customer journey has become a buzz phrase for marketers both online and offline, and one new report indicates the customer journey is beginning to take up more marketing dollars. ... >>

BizReport | Ecommerce archives February 23, 2016

How machine learning can influence the customer journey

Delivering great customer experiences based on mapping how customers interact with your brand across all touchpoints can be challenging for any marketer. Doing it at scale can seem impossible. According to one expert, when it comes to ensuring great customer... >>

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