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BizReport | Advertising archives October 14, 2015

Expert: What is working, what isn't in local marketing

When geo-targeting first came on the scene it was based on a cyber 'fence' around a business. That fence seemed like a good idea, but just having one of these fences around a business didn't identify audience members. One expert... >>

BizReport | Advertising archives March 18, 2014

WhitePages release validates users

A new release from WhitePages should help online businesses not only identify consumers but get them into the purchase funnel quicker. Called WhitePages PRO Identity Score, the platform validates customer identities so that orders and queries are put into business... >>

BizReport | Ecommerce archives November 14, 2013

How to identify customers that will impact revenue

Each day more people log on to the Internet to research products and brands, and in some cases to engage with those brands. But, how can a brand know which customers will help them increase their revenue numbers?... >>

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