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BizReport | Advertising September 15, 2016

Expert: How feedback really impacts strategy

Focus groups have been a part of business for decades, as have reviews and review sites, but just how much say should these groups have? One expert explains. ... >>

BizReport | Ecommerce February 26, 2014

Research reveals importance of feedback to brands and consumers

The customer's voice is even more important than ever to survive in today's competitive world, and recent research reveals that while listening is important, response is just as crucial. ... >>

BizReport | Ecommerce July 17, 2013

Research: The reality behind deceptive product reviews

A new report suggests the phenomenon of 'deceptive reviews' is far more widespread than expected and perpetrated, not by shady gangs of rogue reviewers or competitors, but by existing customers. ... >>

BizReport | Mobile Marketing October 09, 2012

Mobile surveys vital for genuine point-of-experience customer feedback

Recent research has highlighted the growing role of mobile in customer insight, with more people prefering to give feedback and participate in research from their devices. I asked SurveyMe CEO and founder, Lee Evans, about the advantages of using mobile... >>

BizReport | Loyalty Marketing September 03, 2012

Travel: Responding to customer reviews increases loyalty and bookings

Hotels are missing out on a valuable opportunity to create loyalty and interest when they fail to respond to reviews customers leave online, according to new research from online reputation experts TrustYou. ... >>

BizReport | Mobile Marketing March 08, 2012

Reevoo: Over 10% of consumer reviews being made via mobile

Consumers are becoming more comfortable using their mobile devices for tasks such as reading and writing reviews, as new research from social commerce company Reevoo reveals.... >>

BizReport | Advertising January 05, 2012

How to better use feedback in 2012

Customer feedback is not new to most brands, especially those utilizing customer service email or phone numbers. But there is a relatively new area of feedback found in social networks that isn't being utilized to the fullest extent.... >>

BizReport | Ecommerce February 10, 2011

Kampyle: Start conversations to increase conversions

New information from lead generation hub Kampyle indicates that brands may have all the information they need, in hand, to start generating more sales - starting with the information left in customer feedback forms. Those little forms that take up... >>

BizReport | Blogs & Content February 02, 2011

New solution IDs language, offers translation

The globe may be the same size now as it was a billion years ago, but with the reach of the Internet it is simpler than ever for brands in one region to reach shoppers in another. A new release... >>

BizReport | Ecommerce November 23, 2009

RatePoint: Reviews on websites increase traffic, trust and sales

Many consumers have their purchasing decisions affected by reviews they read online and online small businesses are seeing significant returns as a result of adding reviews to their websites.... >>

BizReport | Ecommerce August 27, 2009

Amazon asks customers for packaging feedback

In November, 2008, Amazon introduced new packaging that would help eliminate "wrap rage" while reducing waste and helping the environment. Now Amazon is getting its customers wrapped up in the packaging debate, too.... >>

BizReport | Ecommerce July 03, 2008

Borders.com brings bookstore buzz to Internet

The demand for authentic and user-generated reviews is hard to ignore and that’s just one reason Borders.com has rolled out a ratings and review function on its new ecommerce site.... >>

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