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BizReport | Advertising October 12, 2020

How brands are missing consumer choice needs

Shoppers around the globe are increasingly sharing their thoughts with brands and merchants via online surveys and customer portals, but are brands doing enough listening? Since the pandemic, one expert believes that marketers must do more to listen and take... >>

BizReport | Loyalty Marketing November 08, 2018

How to build better moments to increase engagement

Meaningful interactions are what build great relationships. This is true in person-to-person interactions, and it is also true in person-to-business relationships. The problem is that many brands don't have the resources to build these stronger relationships. Here are four tips... >>

BizReport | Ecommerce archives July 18, 2017

Study: Experience a must for customers

When it comes to digital commerce, experience is a must. That's a key takeaway from new CMO Council data. In their new report, consumers say abandon brands that offer either poor or non-personalized digital experiences. ... >>

BizReport | Internet January 21, 2016

Brands: How to prep for #twitterdown situations

Earlier this week an outage at Twitter sent its users into a bit of a tailspin filled with memes and hashtags and a few user meltdowns. One expert weighs in on how brands can prepare for these kinds of situations.... >>

BizReport | Advertising archives October 05, 2015

Top tips to build buzz from online events

Webinars and online only sales events are two opportunities that can help brands better connect with their target demographics. However, hosting an event is only the beginning for brands. Here's what you need to know about using events to build... >>

BizReport | Advertising archives September 04, 2015

Expert: How to reconnect customers

According to recent data from Millward Brown Digital and MBlox while most (73%) of businesses believe they are doing a good job of expressing customer care fewer than half (41%) of consumers actually feel retailers care about them. This is... >>

BizReport | Social Marketing February 26, 2015

Twitter responses to customer queries slow and sloppy

Yet more research reveals low, slow and sloppy responses to customer queries made on social media. BDRC Continental's research focuses on responses via Twitter.... >>

BizReport | Ecommerce archives February 16, 2015

How to use dating rules to woo customers

Dating is a lot like customer engagement - if you aren't connecting with a date (or a customer) there won't be a second opportunity. One expert offers five dating rules brands can use to woo customers.... >>

BizReport | Ecommerce archives February 11, 2015

Amazon simplifies giveaway promotions

It is now easier than ever to roll out a prize giveaway thanks to a simple new tool launched by Amazon. ... >>

BizReport | Blogs & Content archives July 29, 2014

How to tell if interactions are successful or not

There are two ways to think of success: a successful visit for the user and a successful visit for the company. Ideally, these two concepts should have substantial overlap. But, what if the data is unclear? How can a business... >>

BizReport | Ecommerce archives April 04, 2014

Top 3 tips to improve customer engagement

Customer engagement can be a flaky thing. What is interesting to a shopper on Monday won't necessarily interest them on Friday. Added to that, a misstep in email can turn a shopper away from a brand quickly. Here are our... >>

BizReport | Mobile Marketing August 30, 2013

Retail: Mobile shoppers are in-store before they step through the door

Retailers are well aware of today's mobile in-store shopping behavior. Much has been written of showrooming. However, new research reveals that the mobile shopping experience begins way before the consumer has walked through the store door. ... >>

BizReport | Ecommerce archives August 29, 2013

How to better leverage CRM data across channels

Improving campaign ROI isn't only about noting online trends and tweaking existing messaging. One online expert explains that optimizing ROI is as much about offline CRM as it is about online messaging trends. ... >>

BizReport | Ecommerce archives August 27, 2013

How to ID prospects in your existing client roster

Finding solid prospects in the online space is a hard sell. There may be a better place to find those prospects and it may be inside your existing client roster. Here's how brands can identify solid leads from within their... >>

BizReport | Social Marketing July 18, 2013

Brands fail to harness power of advocacy via social media

Few brands are harnessing the power of advocacy, according to analysis carried out by social media strategists [email protected] ... >>

BizReport | Trends & Ideas archives February 18, 2013

Skeptical consumers seek out brand, product realities

Are today's consumers more skeptical of marketing communications? There's a growing trend for digging up as much information on a brand or product as possible from multiple sources; information that could make or break a sale or relationship.... >>

BizReport | Ecommerce archives November 26, 2012

Women more likely to hold grudge against firms providing bad online, offline experience

Consumers aren't quick to forget when they've had a bad in-store or online experience. However, according to an online YouGov survey commissioned by Emailvision, women are more likely to hold a grudge than men. ... >>

BizReport | Email Marketing August 22, 2012

Email continues to be valuable and preferred marketing channel

Email continues to reign supreme as the most popular marketing channel, according to a new benchmark survey from Message Systems, followed by social and SMS.... >>

BizReport | Social Marketing June 19, 2012

Social media customer service lacks speed, attentiveness

Companies must urgently address their social media customer service offerings. Social media is increasingly becoming the channel of choice for consumers looking to air their grievances or ask companies a question. However, as many studies show, companies aren't being as... >>

BizReport | Social Marketing June 13, 2012

UK: Consumers turn to social for service but no-one's listening

When it comes to online customer service in the UK via social channels, it seems the lights are on but no-one's listening. Despite more customers turning to social media channels to air their complaints or ask questions, the vast majority... >>