RSS feed Get our RSS feed

News by Topic




BizReport : Tags : Tag Results

Tag Results

Search this site:

30 Tag Results

Pagination: 1 - 2

25 result(s) displayed (1 - 25):

BizReport | Advertising December 06, 2018

Study: Publishers, marketers admit they need data help

While most publishers and marketers are collecting and using data, most also admit they need help in strategy and execution. That's the word from new Lotame data, in which 80% of publishing and marketing execs surveyed said they "would consider"... >>

BizReport | Law & Regulation October 16, 2018

Expert: GDPR Impact Varied

It's been five months since the European GDPR rules went into effect, changing how businesses collect, store, and use consumer data. Though it is specific to European brands, many businesses throughout the world have implemented GDPR-friendly practices in anticipation of... >>

BizReport | Internet July 03, 2018

How will ad strategies fare post net-neutrality?

Despite US Senate action in May which could have nullified the Federal Communications Commission's repeal of net neutrality, a set of rules set up to require ISPs to treat all digital content equally and not slow or speed users' access... >>

BizReport | Law & Regulation May 17, 2018

Expert: What brands can expect from GDPR

The official rollout of Europe's GDPR is only a week away. While most businesses have done what they can to comply with the new privacy and advertising rules, some are still wondering just what the GDPR means for them. We... >>

BizReport | Social Marketing May 10, 2018

Expert: Facebook isn't free

Recently, Facebook announced plans to explore a paid subscription model for the social network. By paying for use of the giant, consumers could avoid the sometimes ad-heavy newsfeed, going straight to content from friends, family, and other content they've 'liked'... >>

BizReport | Advertising April 13, 2018

Study: Consumers want control of data

According to a new report, while most consumers are willing to sharing their information with brands in exchange for a better overall shopping or advertising experience, they also want the ability to determine which parts of their data are then... >>

BizReport | Advertising April 09, 2018

Expert: Why marketers need more than attribution

Attribution continues to be an important part of marketers' strategy, but according to one expert, attribution alone isn't the answer. Here is how marketers can make attribution part of a strategy without losing other key marketing data. ... >>

BizReport | Ecommerce March 22, 2018

Studies underline consumer changes

Two new reports out this week underline changes to the consumer psyche in the US. As more consumers become comfortable with online shopping, the reports seem to indicate increased comfort in how consumers approach saving and sharing of their personal... >>

BizReport | Advertising March 02, 2018

Despite data prevalence, merchants aren't connecting the customer dots

There is a wealth of data online, from ecommerce to social media and SEM. Still, many merchants are struggling to create an engaging and cohesive customer experience that uses this data. That's the word from the new Solving for CX... >>

BizReport | Advertising February 02, 2018

How marketers can use data better

There is a wealth of customer information available to businesses today, and yet many still struggle with properly collecting, measuring, and using all the data points available. We asked two experts to weigh in on how marketers can better use... >>

BizReport | Advertising January 29, 2018

Top 5 tips to improve data privacy

With Data Privacy Day on January 28, marketers should be thinking about how they can improve the privacy of their customers' data. Here are five tips. ... >>

BizReport | Advertising August 31, 2017

How to unify customer data for stronger engagement

There is more customer data readily available for merchants, publishers, and other advertisers than at any time in the past. Still, many brands struggle to understand their customers. This, according to one expert, is because customer data isn't unified. ... >>

BizReport | Advertising July 10, 2017

Expert: Why brands are losing control of data, and how to stop it

Stop-Loss measures when it comes to data can be hard to understand, but according to one expert, it is growing increasingly important for brands to understand exactly where they are losing control of their data, and how to stop the... >>

BizReport | Advertising April 27, 2017

Study: Marketers overwhelmed with data

While most marketers agree that collecting data is in their job description, the job of analyzing that data, is not. That's the word from a new BlueVenn report, which found that 64% of US and UK marketers agree that their... >>

BizReport | Advertising April 24, 2017

Survey IDS when customers will share personal data

While customers do not want to share too much personal data with the stores or businesses where they shop, there are a few instances in which consumers say sharing personal data is okay. New data out from [24]7 explains when... >>

BizReport | Advertising April 12, 2017

Study: Nearly half of execs say they don't understand customers

When it comes to understanding what customers want, whether in retail or another vertical, sales professionals are at a loss. That, according to new Altify data, which found that 42% of sales pros say their marketing functions 'do not understand'... >>

BizReport | Ecommerce February 28, 2017

Study: Brands must track across devices

Businesses which are not tracking consumers across devices are missing - or mis-attributing - at least one-third of transactions. That's one key finding from Criteo's new State of Cross-Device Commerce report. ... >>

BizReport | Research January 10, 2017

Most marketers consider data analysis skills more important than social media skills

New research conducted across the US and UK reveals that data analysis skills are considered most important by marketers to their organization. ... >>

BizReport | Advertising November 03, 2016

Top 4 reasons to consolidate marketing tech data

Salesforce is one of the top platforms for businesses to gain and measure marketing tech data. However, many are still not consolidating that data, and this can make it difficult to truly understand how campaigns are faring. One expert offers... >>

BizReport | Advertising October 12, 2016

Expert: How Personalization 2.0 is impacting brands

Personalization has been key to many brands' online and offline marketing efforts for several years, but personalization itself has changed. Here's what brands need to know about Personalization 2.0. ... >>

BizReport | Loyalty Marketing September 28, 2016

How loyalty data can improve the shopper experience

Data is key to many things in the retail space. By offering a personalized experience, shoppers will be more likely to continue to engage with brands and merchants who treat them as a valued and individual member of their program.... >>

BizReport | Advertising September 16, 2016

Expert: How 2nd party data can help businesses

While most businesses focus on the analysis of first party data, benefits can also be gained from second party data. One expert explains. ... >>

BizReport | Advertising May 15, 2015

Top 3 tips for better customer engagement

Companies need to understand the sources of data and their relative value, in order to give the proper weight to any "counterintuitive data" they may receive, says one expert. This means that brands have to invest in the training needed... >>

BizReport | Advertising August 18, 2014

Partnership to roll out data-focused customer experience

There is a dearth of data in the online space: data about how customers make purchases, data about interests, data about paths to purchase. A new partnership in the online space is set up to use data to improve overall... >>

BizReport | Ecommerce August 27, 2013

How to ID prospects in your existing client roster

Finding solid prospects in the online space is a hard sell. There may be a better place to find those prospects and it may be inside your existing client roster. Here's how brands can identify solid leads from within their... >>

Pagination: 1 - 2