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BizReport | Advertising April 09, 2018

Expert: Why marketers need more than attribution

Attribution continues to be an important part of marketers' strategy, but according to one expert, attribution alone isn't the answer. Here is how marketers can make attribution part of a strategy without losing other key marketing data. ... >>

BizReport | Advertising January 09, 2018

Experts weigh in: Why attribution matters more than ever

Connected devices are all over our homes. According to some experts, there are at least 13 connected devices in the average household - tablets, smartphones, smart TVs, gaming systems, etc. With so many touch points, attribution is set to change... >>

BizReport | Ecommerce August 27, 2013

Brands: Why you need to know the customer path

As data collection becomes more sophisticated, brands are not only finding out how customers react on-site but how they are reaching ecommerce sites and what social media tosses into the mix. That is putting customer attribution models at the top... >>

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